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Social connections and the persuasiveness of viral campaigns in social network sites : persuasive intent as the underlying mechanism
Noort, Guda van; Antheunis, Marjolijn L.; Reijmersdal, … - In: Journal of marketing communications 18 (2012) 1, pp. 39-53
Persistent link: https://www.econbiz.de/10009508029
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Effects of online advertising format and persuasion knowledge on audience reactions
Tutaj, Karolina; Reijmersdal, Eva A. van - In: Journal of marketing communications 18 (2012) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10009508035
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Effects of online advertising format and persuasion knowledge on audience reactions
Tutaj, Karolina; van Reijmersdal, Eva A. - In: Journal of marketing communications 18 (2012) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10009823864
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Social connections and the persuasiveness of viral campaigns in social network sites: Persuasive intent as the underlying mechanism
van Noort, Guda; Antheunis, Marjolijn L.; van … - In: Journal of marketing communications 18 (2012) 1, pp. 39-54
Persistent link: https://www.econbiz.de/10009823866
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When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Segijn, Claire M.; Kim, Eunah; Sifaoui, Asma; Boerman, … - In: Journal of marketing communications 29 (2023) 4, pp. 317-338
Persistent link: https://www.econbiz.de/10014294858