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Consumer behaviour
295
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Advertising effects
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Advertising
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Muehling, Darrel D.
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3
Dodoo, Naa Amponsah
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Pentina, Iryna
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Phua, Joe
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Varan, Duane
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Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Amos, Clinton
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Antheunis, Marjolijn L.
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Block, Martin P.
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Chan, Fong Yee
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Dahlén, Micael
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Dalakas, Vassilis
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Flavián Blanco, Carlos
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Goodrich, Kendall
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Jain, Varsha
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Myers, Jun
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Nagar, Komal
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Obeidat, Zaid Mohammad Ibrahim
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Journal of marketing communications
Journal of business research : JBR
1,999
Journal of retailing and consumer services
1,932
NBER working paper series
992
Working paper / National Bureau of Economic Research, Inc.
914
NBER Working Paper
792
RIETI discussion paper
792
International journal of consumer studies
768
International journal of hospitality management
729
MPRA Paper
680
Psychology & marketing
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Journal of the Japanese and international economies : an international journal ; JJIE
621
IZA Discussion Papers
596
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
SpringerLink / Bücher
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Japan and the world economy : international journal of theory and policy
509
Discussion paper series / IZA
460
Asia Pacific journal of marketing and logistics
399
The journal of product & brand management
393
IZA Discussion Paper
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CESifo working papers
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CESifo Working Paper
361
European journal of marketing : EJM
354
Management science : journal of the Institute for Operations Research and the Management Sciences
350
The journal of brand management : an international journal
348
Applied economics
347
Journal of marketing research : JMR
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of travel and tourism marketing
333
Technological forecasting & social change : an international journal
325
Journal of international consumer marketing
324
Tourism management : research, policies, practice
318
Cogent business & management
316
Journal of business ethics : JOBE
311
Journal of marketing management : MM
310
Journal of retailing
307
Discussion paper
303
Journal of fashion marketing and management
295
Journal of marketing
295
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
293
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ECONIS (ZBW)
298
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1
Promotion mix management : a consumer focused Islamic perspective
Yousaf, Salman
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10011561363
Saved in:
2
The effects of schema congruity on consumer response to celebrity advertising
Harmon-Kizer, Tracy R.
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 162-175
Persistent link: https://www.econbiz.de/10011706477
Saved in:
3
Why should I believe this? : deciphering the qualities of a credible online customer review
Clare, Carl J.
;
Wright, Gillian
;
Sandiford, Peter
; …
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 823-842
Persistent link: https://www.econbiz.de/10011976102
Saved in:
4
Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin
;
Woolley, Meghann
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 231-250
Persistent link: https://www.econbiz.de/10010390892
Saved in:
5
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
6
Beyond brand loyalty : brand sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
7
Unintended effects of incentivizing consumers to recommend a favorite brand
Anghelcev, George
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 210-223
Persistent link: https://www.econbiz.de/10011376491
Saved in:
8
Tactical deception in covert selling : a persuasion knowledge perspective
Xie, Guang-Xin
;
Boush, David M.
;
Liu, Raymond R.
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 224-240
Persistent link: https://www.econbiz.de/10011376499
Saved in:
9
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
10
Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok
;
King, Karen Whitehill
;
Kim, Jooyoung
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
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