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~isPartOf:"Journal of marketing communications"
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Consumer behaviour
295
Konsumentenverhalten
295
Advertising effects
133
Werbewirkung
133
Advertising
96
Werbung
94
Internet marketing
78
Online-Marketing
78
Brand image
75
Markenimage
75
Brand management
74
Markenführung
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Marketingmanagement
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Beziehungsmarketing
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advertising
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social media
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Personality psychology
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purchase intention
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Online-Handel
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Muehling, Darrel D.
6
Schultz, Don E.
5
Um, Nam-Hyun
5
Kim, Soojung
4
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Block, Martin P.
3
Dodoo, Naa Amponsah
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Lee, Joonghwa
3
Muralidharan, Sidharth
3
Pelsmacker, Patrick de
3
Pentina, Iryna
3
Phua, Joe
3
Varan, Duane
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Amos, Clinton
2
Antheunis, Marjolijn L.
2
Chan, Fong Yee
2
Dahlén, Micael
2
Dalakas, Vassilis
2
Daugherty, Terry
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Flavián Blanco, Carlos
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Goodrich, Kendall
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Guinalíu, Miguel
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Heo, Jun
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Jain, Varsha
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Joireman, Jeff
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Ju, Ilyoung
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Jung, A-Reum
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Laroche, Michel
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Lee, Jaejin
2
Mostafa, Mohamed M.
2
Mukherjee, Srabanti
2
Myers, Jun
2
Nagar, Komal
2
Obeidat, Zaid Mohammad Ibrahim
2
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Journal of marketing communications
Journal of business research : JBR
2,371
Journal of retailing and consumer services
2,063
International journal of hospitality management
858
International journal of consumer studies
780
NBER working paper series
728
SpringerLink / Bücher
722
Psychology & marketing
697
Working paper / National Bureau of Economic Research, Inc.
612
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
NBER Working Paper
559
Industrial marketing management : the international journal for industrial and high-tech firms
516
Asia Pacific journal of marketing and logistics
437
The journal of product & brand management
409
Management science : journal of the Institute for Operations Research and the Management Sciences
406
European journal of marketing : EJM
400
The journal of services marketing
385
The journal of brand management : an international journal
384
Technological forecasting & social change : an international journal
379
Journal of travel and tourism marketing
377
Journal of marketing management : MM
376
Journal of marketing research : JMR
376
Tourism management : research, policies, practice
367
Journal of marketing
361
Journal of the Academy of Marketing Science
359
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
The service industries journal
344
Journal of retailing
342
Cogent business & management
341
Journal of international consumer marketing
329
International journal of contemporary hospitality management
322
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
320
Marketing letters : a journal of research in marketing
319
European journal of operational research : EJOR
318
International journal of retail & distribution management
313
Journal of strategic marketing
309
The international review of retail, distribution and consumer research
308
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
305
Journal of business ethics : JOBE
300
Journal of fashion marketing and management
300
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ECONIS (ZBW)
313
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1
Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
Saved in:
2
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
Saved in:
3
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
4
Why we watch others' responses to online advertising - investigating users' motivations for viewing user-generated content in the context of online advertising
Knoll, Johannes
;
Proksch, Ramona
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 400-412
Persistent link: https://www.econbiz.de/10011743990
Saved in:
5
Consumer participation in virtual communities : the role of personal values and personality
Huynh Thi Xuan Mai
;
Olsen, Svein O.
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 144-164
Persistent link: https://www.econbiz.de/10011302875
Saved in:
6
Beyond brand loyalty : brand sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
7
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
8
Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
Saved in:
9
An ecological definition of ambient communication : a discursive conceptualization
Biraghi, Silvia
;
Gambetti, Rosella C.
;
Graffigna, Guendalina
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10010514633
Saved in:
10
Creating the right customer experience online : the influence of culture
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10011852960
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