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Consumer behaviour
295
Konsumentenverhalten
295
Advertising effects
161
Werbewirkung
161
Advertising
147
Werbung
144
Internet marketing
112
Online-Marketing
112
Brand management
104
Markenführung
104
Brand image
85
Markenimage
85
Social Web
74
Social web
74
Marketing management
54
Marketingmanagement
54
Viral marketing
46
Virales Marketing
46
advertising
36
Brand
35
Markenartikel
35
Beziehungsmarketing
31
Relationship marketing
31
social media
30
Emotion
25
Corporate Social Responsibility
23
Corporate social responsibility
23
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20
Vertrauen
20
Public relations
16
Öffentlichkeitsarbeit
16
Experiment
15
Personality psychology
14
Persönlichkeitspsychologie
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Green marketing
13
Online retailing
13
Online-Handel
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Perception
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USA
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United States
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4
Fallstudie
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Collection of articles of several authors
1
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English
399
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All
Muehling, Darrel D.
6
Um, Nam-Hyun
5
Bellman, Steven
4
Kim, Soojung
4
Pelsmacker, Patrick de
4
Schultz, Don E.
4
Varan, Duane
4
Bailey, Ainsworth Anthony
3
Belanche, Daniel
3
Dodoo, Naa Amponsah
3
Fullerton, Jami A.
3
Goodrich, Kendall
3
Kareklas, Ioannis
3
Kendrick, Alice
3
Kerr, Gayle
3
Kim, Dong Hoo
3
Kim, Soojin
3
Kitchen, Philip J.
3
Lee, Joonghwa
3
Mundel, Juan
3
Muralidharan, Sidharth
3
Pentina, Iryna
3
Phua, Joe
3
Robinson, Jennifer A.
3
Yoon, Hye Jin
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Amos, Clinton
2
Anabila, Peter
2
Antheunis, Marjolijn L.
2
Biraghi, Silvia
2
Black, Iain R.
2
Block, Martin P.
2
Casaló, Luis V.
2
Chan, Fong Yee
2
Cheong, Yunjae
2
Combs, Justin
2
Dahlén, Micael
2
Dalakas, Vassilis
2
Daugherty, Terry
2
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Journal of marketing communications
Journal of business research : JBR
2,340
Journal of retailing and consumer services
2,015
International journal of hospitality management
793
International journal of consumer studies
780
SpringerLink / Bücher
730
Psychology & marketing
722
The journal of brand management : an international journal
646
Journal of consumer research : JCR ; an interdisciplinary bimonthly
601
NBER working paper series
597
European Journal of Marketing
557
Journal of Consumer Marketing
500
The journal of product & brand management
496
Working paper / National Bureau of Economic Research, Inc.
496
European journal of marketing : EJM
457
Management science : journal of the Institute for Operations Research and the Management Sciences
451
NBER Working Paper
446
Journal of advertising research
431
Journal of marketing
428
Journal of marketing research : JMR
428
Asia Pacific journal of marketing and logistics
422
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
389
Journal of marketing management : MM
388
Tourism management : research, policies, practice
379
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
377
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
375
Journal of travel and tourism marketing
370
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
354
Journal of Product & Brand Management
350
Journal of retailing
346
Journal of international consumer marketing
341
Marketing letters : a journal of research in marketing
337
Cogent business & management
330
Technological forecasting & social change : an international journal
324
Journal of the Academy of Marketing Science
321
Journal of fashion marketing and management
317
International journal of retail & distribution management
311
International journal of advertising : the review of marketing communications
305
International journal of contemporary hospitality management
305
Journal of consumer behaviour : an international research review
304
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ECONIS (ZBW)
399
Showing
1
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399
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date (oldest first)
1
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Saved in:
2
Processing contradictory brand information from
advertising
and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok
;
King, Karen Whitehill
;
Kim, Jooyoung
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
Saved in:
3
Advertising
strategies for brand image repair : the effectiveness of
advertising
alliances
Maehle, Natalia
;
Supphellen, Magne
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
Saved in:
4
SMS
advertising
: how message relevance is linkes to the attitude toward the brand
Varnali, Kaan
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 339-351
Persistent link: https://www.econbiz.de/10010423019
Saved in:
5
Anthropomorphism in
advertising
: the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
Saved in:
6
Do social advergames affect brand attitudes and advocacy?
Tuten, Tracy L.
;
Ashley, Christy
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
Saved in:
7
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
8
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
9
Contextual
advertising
in games : impacts of game context on a player's memory and evaluation of brands in video games
Yoo, Seung-Chul
;
Eastin, Matthew S.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 614-631
Persistent link: https://www.econbiz.de/10011852904
Saved in:
10
And now a word from our sponsor : do consumers perceive
advertising
on traditional television and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
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