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~isPartOf:"Journal of marketing communications"
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Social Web
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Journal of marketing communications
Journal of business research : JBR
507
Online Information Review
315
Technological forecasting & social change : an international journal
310
SpringerLink / Bücher
280
Telecommunications policy : the international journal of digital economy, data sciences and new media
257
Journal of retailing and consumer services
255
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
246
Information systems research : ISR
179
International journal of internet marketing and advertising : IJIMA
167
NBER working paper series
158
CESifo working papers
142
Journal of management information systems : JMIS
139
Tourism management : research, policies, practice
135
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132
Aslib Proceedings
131
NBER Working Paper
127
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
125
International journal of business information systems : IJBIS
123
Management science : journal of the Institute for Operations Research and the Management Sciences
120
Information economics and policy : IEP
117
Springer eBook Collection
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
111
Electronic commerce research
110
Journal of internet commerce
109
Business horizons
106
Discussion paper series / IZA
102
Industrial marketing management : the international journal for industrial and high-tech firms
102
MPRA Paper
102
Discussion papers / CEPR
94
Management information systems : mis quarterly
94
International journal of hospitality management
93
Psychology & marketing
93
International journal of advertising : the review of marketing communications
89
Journal of Documentation
87
Strategic Direction
86
Journal of travel and tourism marketing
85
Industrial Management & Data Systems
82
Journal of advertising research
82
Journal of marketing management : MM
81
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ECONIS (ZBW)
102
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1
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10
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102
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1
Integrated marketing communications : from
media
channels to digital connectivity
Mulhern, Frank
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 85-101
Persistent link: https://www.econbiz.de/10003881169
Saved in:
2
The effects of social
media
on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano
;
Balboni, Bernardo
;
Gistri, Giacomo
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
Saved in:
3
Consumer-driven
media
planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
4
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 139-155
Persistent link: https://www.econbiz.de/10003881211
Saved in:
5
IMC : has anything really changed? ; a new perspective on an old definition
Luck, Edwina
;
Moffatt, Jennifer
- In:
Journal of marketing communications
15
(
2009
)
5
,
pp. 311-325
Persistent link: https://www.econbiz.de/10003923340
Saved in:
6
An analysis of
media
violence in commercials aired during the telecasts of sports events
Cheong, Yunjae
;
Combs, Justin
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 602-625
Persistent link: https://www.econbiz.de/10011613215
Saved in:
7
Media
preferences among young consumers in Bangladesh : a multidimensional approach
Chowdhury, Tamgid Ahmed
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 486-505
Persistent link: https://www.econbiz.de/10011880795
Saved in:
8
The impact of sequential versus simultaneous
media
exposure on online advertising effectiveness
Theodorakioglou, Fotini
;
Hatzithomas, Leonidas
; …
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 101-117
Persistent link: https://www.econbiz.de/10014232457
Saved in:
9
Internet
killed the radio star?
Nikolov, Atanas
;
Andonova, Yana
;
He, Yang
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 82-95
Persistent link: https://www.econbiz.de/10014232415
Saved in:
10
Public relations practice in the digital era : trust and commitment in the interplay of interactivity effects and online relational strategies
Tong, Suk Chong
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 799-819
Persistent link: https://www.econbiz.de/10013493044
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