//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Ontology of Digital Asset Afte...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
83
Social web
83
Internet marketing
60
Online-Marketing
60
Consumer behaviour
48
Konsumentenverhalten
48
Viral marketing
33
Virales Marketing
33
social media
33
Brand management
21
Markenführung
21
Advertising effects
20
Werbewirkung
20
Beziehungsmarketing
15
Relationship marketing
15
Brand image
14
Markenimage
14
Advertising
11
Werbung
9
Social network
8
Soziales Netzwerk
8
Brand
7
Confidence
7
Markenartikel
7
Marketing management
7
Marketingmanagement
7
Vertrauen
7
Facebook
6
Online retailing
6
Online-Handel
6
Public relations
6
Social media
6
advertising
6
Öffentlichkeitsarbeit
6
Personality psychology
5
Persönlichkeitspsychologie
5
eWOM
5
engagement
5
word-of-mouth
5
Crisis management
4
more ...
less ...
Online availability
All
Undetermined
60
Free
7
Type of publication
All
Article
85
Type of publication (narrower categories)
All
Article in journal
85
Aufsatz in Zeitschrift
85
Language
All
English
85
Author
All
Antheunis, Marjolijn L.
3
Belanche, Daniel
2
Casaló, Luis V.
2
Daugherty, Terry
2
Drennan, Judy
2
Flavián Blanco, Carlos
2
Huh, Jisu
2
Kelly, Louise
2
Kerr, Gayle
2
Kim, Soojung
2
Langaro, Daniela
2
Lee, Joonghwa
2
Noort, Guda van
2
Phua, Joe
2
Rita, Paulo
2
Schivinski, Bruno
2
Abendroth, Lisa J.
1
Agopian, G.
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Aljarah, Ahmad
1
Aljukhadar, Muhammad
1
Andonova, Yana
1
Anselmsson, Johan
1
Arkoudas, Alessandra
1
Baghi, Ilaria
1
Balamoorthy S
1
Balboni, Bernardo
1
Ball, Joan P.
1
Barnes, Nora Ganim
1
Basile, Kelly
1
Basmanova, Oksana
1
Bellio, Elena
1
Ben Mrad, Selima
1
Bergiel, Blaise
1
Bhardwaj, Neha
1
Bleize, Daniëlle N. M.
1
Bright, Laura F.
1
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of business research : JBR
632
Springer eBook Collection
534
Technological forecasting & social change : an international journal
481
SpringerLink / Bücher
338
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
255
Journal of retailing and consumer services
248
Information systems research : ISR
184
Industrial marketing management : the international journal for industrial and high-tech firms
170
HMD : Praxis der Wirtschaftsinformatik
161
Finance research letters
157
Journal of management information systems : JMIS
148
International journal of internet marketing and advertising : IJIMA
147
Management science : journal of the Institute for Operations Research and the Management Sciences
138
International journal of production research
136
Tourism management : research, policies, practice
128
Journal of open innovation : technology, market, and complexity
126
Business horizons
124
NBER working paper series
121
Management information systems : mis quarterly
111
International journal of business information systems : IJBIS
109
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
109
Research
108
Premier reference source
107
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
103
International journal of hospitality management
101
essentials
99
Cogent business & management
97
Journal of information & knowledge management : JIKM
96
CESifo working papers
95
Electronic commerce research
94
Psychology & marketing
90
Telecommunications policy : the international journal of digital economy, data sciences and new media
89
International journal of advertising : the review of marketing communications
88
International journal of production economics
88
Electronic markets : EM ; the international journal of electronic commerce and business media
84
Journal of digital banking
82
Journal of internet commerce
82
Technovation : the international journal of technological innovation, entrepreneurship and technology management
80
Working paper
78
more ...
less ...
Source
All
ECONIS (ZBW)
85
Showing
1
-
10
of
85
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Intentional ad-viewing to support video creators on digital video-sharing platforms
Kim, Eunah
;
Huh, Jisu
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10014232404
Saved in:
2
How digital platforms influence luxury purchase behavior in India?
Jain, Varsha
;
Schultz, Don E.
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
Saved in:
3
Promoting consumer's participation in virtual brand communities : a new paradigm in branding strategy
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10003737754
Saved in:
4
Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 85-101
Persistent link: https://www.econbiz.de/10003881169
Saved in:
5
Social connections and the persuasiveness of viral campaigns in social network sites : persuasive intent as the underlying mechanism
Noort, Guda van
;
Antheunis, Marjolijn L.
;
Reijmersdal, …
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 39-53
Persistent link: https://www.econbiz.de/10009508029
Saved in:
6
Does customization impact advertising effectiveness? : an exploratory study of consumer perceptions of advertising in customized online environments
Bright, Laura F.
;
Daugherty, Terry
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10009508030
Saved in:
7
MINI-lovers, maxi-mouths : an investigation of antecedents to eWOM intention among brand community members
Yeh, Yi-hsin
;
Choi, Sejung Marina
- In:
Journal of marketing communications
17
(
2011
)
3
,
pp. 145-162
Persistent link: https://www.econbiz.de/10009261667
Saved in:
8
Consumer participation in virtual communities : the role of personal values and personality
Huynh Thi Xuan Mai
;
Olsen, Svein O.
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 144-164
Persistent link: https://www.econbiz.de/10011302875
Saved in:
9
The blog and the bountiful : exploring the effects of disguised product placement on blogs that are revealed by a third party
Colliander, Jonas
;
Erlandsson, Susanna
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 110-124
Persistent link: https://www.econbiz.de/10011302877
Saved in:
10
Friend-zone with benefits : the parasocial advertising of Kim Kardashian
Lueck, Jennifer Anette
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011302878
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->