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Advertising
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Advertising effects
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98
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Bellman, Steven
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Varan, Duane
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3
Kendrick, Alice
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Kerr, Gayle
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Kim, Soojung
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Journal of marketing communications
Probleme economice : revistă de studii şi documentare
603
Revista de statistică
492
Theoretical and applied economics : GAER review
282
Journal of business research : JBR
281
Journal of advertising research
258
Amfiteatru economic : an economic and business research periodical
244
International journal of advertising : the review of marketing communications
212
International journal of advertising : the quarterly review of marketing communications
193
Journal of advertising
184
Journal of advertising : official publication of the American Academy of Advertising
184
European Journal of Marketing
149
MPRA Paper
145
Journal of Consumer Marketing
144
Revue roumaine des sciences sociales / Série des sciences économiques
142
Creativity and innovation management
131
SpringerLink / Bücher
129
Management science : journal of the Institute for Operations Research and the Management Sciences
105
NBER working paper series
102
Studii şi cercetări economice
101
Acta Universitatis Danubius / Oeconomica
100
Romanian economic and business review
96
Working paper / National Bureau of Economic Research, Inc.
95
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
94
Revue roumaine d'histoire
90
Revue roumaine des sciences économiques
89
Journal of promotion management : JPM
88
NBER Working Paper
88
Revue roumaine des sciences sociales / Série des sciences juridiques
86
Journal of marketing
84
Young Consumers
83
Romanian journal of economic forecasting
82
Strategic Direction
78
European journal of marketing : EJM
77
Journal of historical research in marketing
75
Economics Papers from University Paris Dauphine
74
Journal of marketing research : JMR
74
European journal of operational research : EJOR
73
Lupta de clasa : organ teoretic şi politic al Comitetului Central al Partidului Muncitoresc Român
72
Revue roumaine de géologie, géophysique et géographie
72
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ECONIS (ZBW)
158
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1
The
advertising
creative process : a study of UK agencies
Turnbull, Sarah
;
Wheeler, Colin
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10011706479
Saved in:
2
Advertising
agency operating efficiency
Cheong, Yunjae
;
Kim, Kihan
;
Combs, Justin
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 83-99
Persistent link: https://www.econbiz.de/10011536091
Saved in:
3
A tool for evaluating
advertising
concepts : desirable characteristics as viewed by creative practitioners
Stuhlfaut, Mark W.
;
Yoo, Chan Yun
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10009723423
Saved in:
4
Balancing
creativity
and organisational performance in an
advertising
agency network : a case study
Collier, Paul
;
Ewing, Michael
;
Cooper, Holly B.
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 840-864
Persistent link: https://www.econbiz.de/10012697003
Saved in:
5
Intermediary roles in local mobile
advertising
: findings from a Finnish study
Komulainen, Hanna
;
Mainela, Tuija
;
Tähtinen, Jaana
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 155-169
Persistent link: https://www.econbiz.de/10011561336
Saved in:
6
Exploring advertiser's expectations of
advertising
agency services
Turnbull, Sarah
;
Wheeler, Colin
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 587-601
Persistent link: https://www.econbiz.de/10011613214
Saved in:
7
Partner or supplier : an examination of client/agency relationships in an IMC context
Mortimer, Kathleen
;
Laurie, Sally
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10012203258
Saved in:
8
A framework for the sustainability of
advertising
agencies in an emerging economy : the case of South Africa
Mokoena, Alistair
;
Prinsloo, Johannes Jürgens
;
Gawlik, …
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 46-66
Persistent link: https://www.econbiz.de/10014232398
Saved in:
9
Necessary but not sufficient : beyond novelty in
advertising
creativity
Ang, Swee Hoon
;
Siew Meng Leong
;
Lee, Yih Hwai
;
Lou, …
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 214-230
Persistent link: https://www.econbiz.de/10010389732
Saved in:
10
Do social advergames affect brand attitudes and advocacy?
Tuten, Tracy L.
;
Ashley, Christy
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
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