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Company reputation and its influence on consumer trust in response to ongoing CSR communication
Bögel, Paula Maria - In: Journal of marketing communications 25 (2019) 2, pp. 115-136
Persistent link: https://www.econbiz.de/10012203272
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How legitimate are corporate social advocacy campaigns? : An examination of the role of legitimacy in stakeholder perceptions of CSA
Zhang, Xiaochen Angela; Borden, Jonathan - In: Journal of marketing communications 30 (2024) 1, pp. 123-147
Persistent link: https://www.econbiz.de/10014529286
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The mediating role of skepticism : how corporate social advocacy builds quality relationships with publics
Park, Keonyoung - In: Journal of marketing communications 28 (2022) 8, pp. 821-839
Persistent link: https://www.econbiz.de/10013493045
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Corporate association strategies and consumer responses : the relative effectiveness of CA versus CSR communication strategy by industry type
Kim, Yeonsoo; Park, Hanna; Kim, Jwa K. - In: Journal of marketing communications 25 (2019) 2, pp. 204-227
Persistent link: https://www.econbiz.de/10012203285
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Scepticism and corporate social responsibility communications : the influence of fit and reputation
Elving, Wim J. L. - In: Journal of marketing communications 19 (2013) 4, pp. 277-292
Persistent link: https://www.econbiz.de/10010187600
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Investigating the reception of broad versus specific CSR messages in advertisements in an environmental context
Gangadharbatla, Harsha; Vardeman, Christopher; … - In: Journal of marketing communications 28 (2022) 3, pp. 253-271
Persistent link: https://www.econbiz.de/10013371013
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Consumer responses to corporate social responsibility communication from stigmatized industries : e-cigarettes and consumers’ use of persuasion knowledge
Abdollahi, Maral; Xu, Hao; Rim, Hyejoon - In: Journal of marketing communications 30 (2024) 3, pp. 368-388
Persistent link: https://www.econbiz.de/10014529300
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Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness
Tzoumaka, Eugenia; Tsiotsou, Rodoula H.; Siomkos, George J. - In: Journal of marketing communications 22 (2016) 3, pp. 307-326
Persistent link: https://www.econbiz.de/10011613174
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Luxury and sustainability : the role of message appeals and objectivity on luxury brands' green corporate social responsibility
Kang, Eun Yeon; Sung, Yoon Hi - In: Journal of marketing communications 28 (2022) 3, pp. 291-312
Persistent link: https://www.econbiz.de/10013371016
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"Meaningful marketing" : a process investigation of how consumers reward noninterruptive, nonpersuasive marketing communication
Puligadda, Sanjay; DelVecchio, Devon; Gilbreath, Bob - In: Journal of marketing communications 20 (2014) 5, pp. 325-338
Persistent link: https://www.econbiz.de/10010423021