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Scepticism and corporate social responsibility communications : the influence of fit and reputation
Elving, Wim J. L. - In: Journal of marketing communications 19 (2013) 4, pp. 277-292
Persistent link: https://www.econbiz.de/10010187600
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Corporate association strategies and consumer responses : the relative effectiveness of CA versus CSR communication strategy by industry type
Kim, Yeonsoo; Park, Hanna; Kim, Jwa K. - In: Journal of marketing communications 25 (2019) 2, pp. 204-227
Persistent link: https://www.econbiz.de/10012203285
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The impact of social media platform selection on effectively communicating about corporate social responsibility
Yang, Jing; Basile, Kelly; Letourneau, Olivia - In: Journal of marketing communications 26 (2020) 1, pp. 65-87
Persistent link: https://www.econbiz.de/10012203389
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Industry and agency views of social media : issues implementing dialogic communication
Buchanan-Oliver, Margo; Fitzgerald, Emma May - In: Journal of marketing communications 22 (2016) 4, pp. 437-454
Persistent link: https://www.econbiz.de/10011612612
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Building relationships through dialogic communication: organizations, stakeholders, and computer-mediated communication
Pang, Augustine; Shin, Wonsun; Lew, Zijian; Walther, … - In: Journal of marketing communications 24 (2018) 1, pp. 68-82
Persistent link: https://www.econbiz.de/10011852913
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Guest editorial : Communicating corporate social responsibility
Podnar, Klement - In: Journal of marketing communications 14 (2008) 2, pp. 75-81
Persistent link: https://www.econbiz.de/10003767492
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Effects of message objectivity and focus on green CSR communication : the strategy development for a hotel's green CSR message
Kang, Eun Yeon; Atkinson, Lucy - In: Journal of marketing communications 27 (2021) 3, pp. 229-249
Persistent link: https://www.econbiz.de/10012484046
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Dimensions of effective CSR communication based on public expectations
Kim, Sora; Ferguson, Mary Ann - In: Journal of marketing communications 24 (2018) 6, pp. 549-568
Persistent link: https://www.econbiz.de/10011914746
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Facebook fan page : the effect of perceived socialness in consumer-brand communication
Hammick, Jinhyon Kwon; Ju, Ilyoung - In: Journal of marketing communications 24 (2018) 7, pp. 686-702
Persistent link: https://www.econbiz.de/10011927578
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Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah; Wen, Jing - In: Journal of marketing communications 27 (2021) 5, pp. 457-480
Persistent link: https://www.econbiz.de/10012624660