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~isPartOf:"Journal of marketing communications"
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Subject
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Consumer behaviour
295
Konsumentenverhalten
295
Advertising effects
144
Werbewirkung
144
Advertising
102
Internet marketing
99
Online-Marketing
99
Werbung
99
Brand management
83
Markenführung
83
Social Web
83
Social web
83
Brand image
77
Markenimage
77
Marketing management
58
Marketingmanagement
58
Viral marketing
46
Virales Marketing
46
Corporate Social Responsibility
42
Corporate social responsibility
42
Beziehungsmarketing
33
Relationship marketing
33
social media
33
Brand
32
Markenartikel
32
Public relations
32
Öffentlichkeitsarbeit
32
Emotion
29
Communication
27
Kommunikation
27
advertising
26
Confidence
18
Vertrauen
18
Corporate reputation
17
Firmenimage
17
Personality psychology
16
Persönlichkeitspsychologie
16
Experiment
15
Green marketing
14
Stakeholder
14
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3
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3
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1
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English
385
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Muehling, Darrel D.
6
Schultz, Don E.
6
Um, Nam-Hyun
5
Kerr, Gayle
4
Kim, Soojin
4
Kim, Soojung
4
Kitchen, Philip J.
4
Pelsmacker, Patrick de
4
Antheunis, Marjolijn L.
3
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Dodoo, Naa Amponsah
3
Ferguson, Mary Ann
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Lee, Joonghwa
3
Melewar, T. C.
3
Muralidharan, Sidharth
3
Pentina, Iryna
3
Phua, Joe
3
Varan, Duane
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Amos, Clinton
2
Bang, Nguyen
2
Belanche, Daniel
2
Biraghi, Silvia
2
Block, Martin P.
2
Casaló, Luis V.
2
Chan, Fong Yee
2
Cho, Moonhee
2
Dahlén, Micael
2
Dalakas, Vassilis
2
Daugherty, Terry
2
Drennan, Judy
2
Flavián Blanco, Carlos
2
Fullerton, Jami A.
2
Goodrich, Kendall
2
Guinalíu, Miguel
2
Heo, Jun
2
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Journal of marketing communications
Journal of business research : JBR
3,012
Journal of retailing and consumer services
2,051
SpringerLink / Bücher
1,790
Journal of business ethics : JOBE
1,754
International journal of hospitality management
1,449
NBER working paper series
853
Technological forecasting & social change : an international journal
806
International journal of consumer studies
787
Psychology & marketing
739
Working paper / National Bureau of Economic Research, Inc.
737
Springer eBook Collection
707
Corporate social responsibility and environmental management
640
NBER Working Paper
634
International journal of contemporary hospitality management
624
Journal of consumer research : JCR ; an interdisciplinary bimonthly
618
Tourism management : research, policies, practice
603
Management science : journal of the Institute for Operations Research and the Management Sciences
574
Cogent business & management
532
Business strategy and the environment
523
Industrial marketing management : the international journal for industrial and high-tech firms
522
Journal of Business Ethics
457
Journal of travel and tourism marketing
440
Asia Pacific journal of marketing and logistics
439
Journal of economic behavior & organization : JEBO
436
The journal of brand management : an international journal
436
Discussion paper series / IZA
428
The journal of product & brand management
424
European Journal of Marketing
423
European journal of marketing : EJM
420
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
412
Journal of Consumer Marketing
406
Discussion paper / Centre for Economic Policy Research
393
Journal of marketing research : JMR
390
Journal of marketing management : MM
387
Strategic management journal
383
Journal of hospitality marketing & management
369
Journal of marketing
365
CESifo working papers
358
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
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ECONIS (ZBW)
385
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1
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385
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1
Scepticism and corporate social responsibility communications : the influence of fit and reputation
Elving, Wim J. L.
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10010187600
Saved in:
2
Corporate association strategies and consumer responses : the relative effectiveness of CA versus CSR
communication
strategy by industry type
Kim, Yeonsoo
;
Park, Hanna
;
Kim, Jwa K.
- In:
Journal of marketing communications
25
(
2019
)
2
,
pp. 204-227
Persistent link: https://www.econbiz.de/10012203285
Saved in:
3
The impact of social media platform selection on effectively communicating about corporate social responsibility
Yang, Jing
;
Basile, Kelly
;
Letourneau, Olivia
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 65-87
Persistent link: https://www.econbiz.de/10012203389
Saved in:
4
Industry and agency views of social media : issues implementing dialogic
communication
Buchanan-Oliver, Margo
;
Fitzgerald, Emma May
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10011612612
Saved in:
5
Building relationships through dialogic
communication
: organizations, stakeholders, and computer-mediated
communication
Pang, Augustine
;
Shin, Wonsun
;
Lew, Zijian
;
Walther, …
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 68-82
Persistent link: https://www.econbiz.de/10011852913
Saved in:
6
Guest editorial : Communicating corporate social responsibility
Podnar, Klement
- In:
Journal of marketing communications
14
(
2008
)
2
,
pp. 75-81
Persistent link: https://www.econbiz.de/10003767492
Saved in:
7
Effects of message objectivity and focus on green CSR
communication
: the strategy development for a hotel's green CSR message
Kang, Eun Yeon
;
Atkinson, Lucy
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 229-249
Persistent link: https://www.econbiz.de/10012484046
Saved in:
8
Dimensions of effective CSR
communication
based on public expectations
Kim, Sora
;
Ferguson, Mary Ann
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 549-568
Persistent link: https://www.econbiz.de/10011914746
Saved in:
9
Facebook fan page : the effect of perceived socialness in consumer-brand
communication
Hammick, Jinhyon Kwon
;
Ju, Ilyoung
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 686-702
Persistent link: https://www.econbiz.de/10011927578
Saved in:
10
Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah
;
Wen, Jing
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
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