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A parsimonious instrument for predicting students' intent to pursue a sales career : scale development and validation
Peltier, James; Cummins, Shannon; Pomirleanu, Nadia; … - In: Journal of marketing education : JME 36 (2014) 1, pp. 62-74
Persistent link: https://www.econbiz.de/10010345560
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Sales education efficacy : examining the relationship between sales education and sales success
Bolander, William; Bonney, Leff; Satornino, Cinthia B. - In: Journal of marketing education : JME 36 (2014) 2, pp. 169-181
Persistent link: https://www.econbiz.de/10010393239
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Factors that influence the job market decision : the role of faculty as a knowledge broker
Weeks, William A.; Rutherford, Brian A.; Boles, James … - In: Journal of marketing education : JME 36 (2014) 2, pp. 105-119
Persistent link: https://www.econbiz.de/10010393245
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Attracting students to sales positions : the case of effective salesperson recruitment ads
Deeter-Schmelz, Dawn R.; Dixon, Andrea L.; Erffmeyer, … - In: Journal of marketing education : JME 42 (2020) 2, pp. 170-190
Persistent link: https://www.econbiz.de/10012265744
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Sales role-plays and mock interview : an investigation of student performance in sales competitions
Mani, Sudha; Kothandaraman, Prabakar; Kashyap, Rajiv; … - In: Journal of marketing education : JME 38 (2016) 3, pp. 183-198
Persistent link: https://www.econbiz.de/10011665023
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The skills marketing majors believe they acquire : evidence from a national survey
Hartley, Phillip; Routon, P. Wesley; Torres, Luis - In: Journal of marketing education : JME 41 (2019) 3, pp. 202-214
Persistent link: https://www.econbiz.de/10012113931
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Modeling the constructs contributing to the effectiveness of marketing lecturers
Sweeney, Arthur D. P.; Morrison, Mark D.; Jarratt, Denise; … - In: Journal of marketing education : JME 31 (2009) 3, pp. 190-202
Persistent link: https://www.econbiz.de/10003910585
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Can Australian universities take measures to increase the lecture attendance of marketing students?
Dolnicar, Sara; Kaiser, Sebastian; Matus, Katrina; … - In: Journal of marketing education : JME 31 (2009) 3, pp. 203-211
Persistent link: https://www.econbiz.de/10003910592
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Experiencing the product life cycle management highs and lows through dramatic simulation
Pearce, Glenn; Jackson, John - In: Journal of marketing education : JME 31 (2009) 3, pp. 212-218
Persistent link: https://www.econbiz.de/10003910689
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Poster sessions in marketing education : an empirical examination
Stegemann, Nicole; Sutton-Brady, Catherine - In: Journal of marketing education : JME 31 (2009) 3, pp. 219-229
Persistent link: https://www.econbiz.de/10003910698