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~isPartOf:"Journal of marketing education : JME"
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Spezialgebiete des Marketing
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Marketing
67
Betriebswirtschaftsstudium
53
Graduate business education
53
Curriculum
38
Lehrplan
38
Students
24
Studierende
24
E-Learning
15
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15
marketing education
15
marketing
12
marketing education issues
12
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11
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11
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9
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9
undergraduate education
9
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skills/traits development in marketing education
7
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6
Marketingmanagement
6
Selling
6
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6
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employer needs
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81
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Crittenden, Victoria Lynn
3
Peltier, James
3
Spiller, Lisa D.
3
Bal, Anjali S.
2
Cowley, Scott
2
Cummins, Shannon
2
Davis, Cassandra
2
Ferrell, Odies C.
2
Grewal, Dhruv
2
Mills, Adam
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Perren, Rebeca
2
Schlee, Regina Pefanis
2
Scovotti, Carol
2
Abernethy, Avery M.
1
Ackerman, David S.
1
Adomaviciute, Karina
1
Agnihotri, Raj
1
Aitken, Troy
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Alcaraz, Celeste
1
Alexander, Joe
1
Allen, Concha
1
Ashnai, Bahar
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Bacon, Donald R.
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Bascoul, Ganaël
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Bolander, William
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1
Borin, Norm
1
Bove, Liliana L.
1
Bridges, Claudia M.
1
Brinberg, David
1
Brocato, E. Deanne
1
Brodowsky, Glen H.
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Journal of marketing education : JME
European Journal of Marketing
463
SpringerLink / Bücher
402
Journal of Food Distribution Research
208
Marketing Intelligence & Planning
199
Journal of business research : JBR
192
Europäische Hochschulschriften / 5
148
Management Science
132
Journal of Agricultural and Applied Economics
130
Springer eBook Collection
129
Industrial marketing management : the international journal for industrial and high-tech firms
126
Journal of marketing
115
Journal of Consumer Marketing
110
European journal of marketing : EJM
99
International Food and Agribusiness Management Review
94
Springer eBook Collection / Business and Economics
90
Management science : journal of the Institute for Operations Research and the Management Sciences
85
Agricultural Economics Reports
80
Amber Waves
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
International Journal of Bank Marketing
79
Journal of marketing management : MM
76
Lehrbuch
76
farmdoc daily
74
Review of Marketing and Agricultural Economics
72
Agricultural and Resource Economics Review
70
Business horizons
70
International Marketing Review
70
Journal of Business & Industrial Marketing
69
Journal of Product & Brand Management
69
Economics Papers from University Paris Dauphine
68
Gabler Edition Wissenschaft
67
Journal of Agribusiness
65
EB Series
64
Journal of the Academy of Marketing Science
64
Young Consumers
64
Journal of macromarketing : examining the interactions among markets, marketing, and society
62
Marketing theory
62
2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania
60
Australian Journal of Agricultural Economics
60
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ECONIS (ZBW)
83
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1
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83
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1
A parsimonious instrument for predicting students' intent to pursue a sales career : scale development and validation
Peltier, James
;
Cummins, Shannon
;
Pomirleanu, Nadia
; …
- In:
Journal of marketing education : JME
36
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010345560
Saved in:
2
Sales education efficacy : examining the relationship between sales education and sales success
Bolander, William
;
Bonney, Leff
;
Satornino, Cinthia B.
- In:
Journal of marketing education : JME
36
(
2014
)
2
,
pp. 169-181
Persistent link: https://www.econbiz.de/10010393239
Saved in:
3
Factors that influence the job market decision : the role of faculty as a knowledge broker
Weeks, William A.
;
Rutherford, Brian A.
;
Boles, James …
- In:
Journal of marketing education : JME
36
(
2014
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10010393245
Saved in:
4
Attracting students to sales positions : the case of effective salesperson recruitment ads
Deeter-Schmelz, Dawn R.
;
Dixon, Andrea L.
;
Erffmeyer, …
- In:
Journal of marketing education : JME
42
(
2020
)
2
,
pp. 170-190
Persistent link: https://www.econbiz.de/10012265744
Saved in:
5
Sales role-plays and mock interview : an investigation of student performance in sales competitions
Mani, Sudha
;
Kothandaraman, Prabakar
;
Kashyap, Rajiv
; …
- In:
Journal of marketing education : JME
38
(
2016
)
3
,
pp. 183-198
Persistent link: https://www.econbiz.de/10011665023
Saved in:
6
The skills
marketing
majors believe they acquire : evidence from a national survey
Hartley, Phillip
;
Routon, P. Wesley
;
Torres, Luis
- In:
Journal of marketing education : JME
41
(
2019
)
3
,
pp. 202-214
Persistent link: https://www.econbiz.de/10012113931
Saved in:
7
Modeling the constructs contributing to the effectiveness of
marketing
lecturers
Sweeney, Arthur D. P.
;
Morrison, Mark D.
;
Jarratt, Denise
; …
- In:
Journal of marketing education : JME
31
(
2009
)
3
,
pp. 190-202
Persistent link: https://www.econbiz.de/10003910585
Saved in:
8
Can Australian universities take measures to increase the lecture attendance of
marketing
students?
Dolnicar, Sara
;
Kaiser, Sebastian
;
Matus, Katrina
; …
- In:
Journal of marketing education : JME
31
(
2009
)
3
,
pp. 203-211
Persistent link: https://www.econbiz.de/10003910592
Saved in:
9
Experiencing the product life cycle management highs and lows through dramatic simulation
Pearce, Glenn
;
Jackson, John
- In:
Journal of marketing education : JME
31
(
2009
)
3
,
pp. 212-218
Persistent link: https://www.econbiz.de/10003910689
Saved in:
10
Poster sessions in
marketing
education : an empirical examination
Stegemann, Nicole
;
Sutton-Brady, Catherine
- In:
Journal of marketing education : JME
31
(
2009
)
3
,
pp. 219-229
Persistent link: https://www.econbiz.de/10003910698
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