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Integrating metrics across the marketing curriculum : the digital and social media opportunity
Spiller, Lisa D.; Tuten, Tracy L. - In: Journal of marketing education : JME 37 (2015) 2, pp. 114-126
Persistent link: https://www.econbiz.de/10011336516
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How can marketing academics serve marketing practice? : the new marketing DNA as a model for marketing education
Harrigan, Paul; Hulbert, Bev - In: Journal of marketing education : JME 33 (2011) 3, pp. 253-272
Persistent link: https://www.econbiz.de/10010217773
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The state of digital marketing in academia : an examination of marketing curriculum's response to digital disruption
Langan, Ryan; Cowley, Scott; Nguyen, Carlin - In: Journal of marketing education : JME 41 (2019) 1, pp. 32-46
Persistent link: https://www.econbiz.de/10012008108
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Post-pandemic marketing : use of business crisis recovery frameworks to enhance entrepreneurial marketing education
Jones, Rosalind; Morrish, Sussie C.; Heyworth-Thomas, … - In: Journal of marketing education : JME 45 (2023) 3, pp. 211-225
Persistent link: https://www.econbiz.de/10014580247
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Digital marketing and analytics education : a systematic review
Ye, Christine; Kim, Yuna; Cho, Yoon-Na - In: Journal of marketing education : JME 46 (2024) 1, pp. 32-44
Persistent link: https://www.econbiz.de/10014580275
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Analytics capability in marketing education : a practice-informed model
Kurtzke, Simone; Setkute, Justina - In: Journal of marketing education : JME 43 (2021) 3, pp. 298-316
Persistent link: https://www.econbiz.de/10012662594
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The skills marketing majors believe they acquire : evidence from a national survey
Hartley, Phillip; Routon, P. Wesley; Torres, Luis - In: Journal of marketing education : JME 41 (2019) 3, pp. 202-214
Persistent link: https://www.econbiz.de/10012113931
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Teaching marketing through a micro-economy in virtual reality
Drake-Bridges, Erin; Strelzoff, Andrew; Sulbaran, Tulio - In: Journal of marketing education : JME 33 (2011) 3, pp. 295-311
Persistent link: https://www.econbiz.de/10010217777
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Teaching design thinking in marketing : linking product design and marketing strategy in a product development class
Chen, Steven; Benedicktus, Ray; Kim, Yuna; Shih, Eric - In: Journal of marketing education : JME 40 (2018) 3, pp. 176-187
Persistent link: https://www.econbiz.de/10011954609
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Enhancing students' understanding of social media marketing and the use of advertising and public relations terminology within IMC : a participatory action research project
Laurie, Sally; Mortimer, Kathleen; Holtz, Matthew; … - In: Journal of marketing education : JME 46 (2024) 1, pp. 45-56
Persistent link: https://www.econbiz.de/10014580278