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Using cartoons to teach corporate social responsibility : a class exercise
Mills, Adam J.; Robson, Karen; Pitt, Leyland F. - In: Journal of marketing education : JME 35 (2013) 2, pp. 181-190
Persistent link: https://www.econbiz.de/10010204764
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Using simulations in the marketing classroom
Kietzmann, Jan; Pitt, Leyland F. - In: Journal of marketing education : JME 38 (2016) 2, pp. 71-72
Persistent link: https://www.econbiz.de/10011537297
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Evidence from a large sample on the effects of group size and decision-making time on performance in a marketing simulation game
Treen, Emily; Atanasova, Christina; Pitt, Leyland F.; … - In: Journal of marketing education : JME 38 (2016) 2, pp. 130-137
Persistent link: https://www.econbiz.de/10011537317
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Special issue: Using simulations in the marketing classroom
Kietzmann, Jan (ed.); Pitt, Leyland F. (ed.) - 2016
Persistent link: https://www.econbiz.de/10011537321
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Using Cartoons to Teach Corporate Social Responsibility: A Class Exercise
Mills, Adam J.; Robson, Karen; Pitt, Leyland F. - In: Journal of marketing education : JME 35 (2013) 2, pp. 181-190
Persistent link: https://www.econbiz.de/10010152187