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Incorporating transformative consumer research into the consumer behavior course experience
Petkus, Ed - In: Journal of marketing education : JME 32 (2010) 3, pp. 292-299
Persistent link: https://www.econbiz.de/10008757999
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Engaging marketing students : student operated businesses in a simulated world
Russell-Bennett, Rebekah; Rundle-Thiele, Sharyn R.; … - In: Journal of marketing education : JME 32 (2010) 3, pp. 253-263
Persistent link: https://www.econbiz.de/10008758035
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A decade of scholarship in marketing education
Abernethy, Avery M.; Padgett, Daniel - In: Journal of marketing education : JME 33 (2011) 3, pp. 326-336
Persistent link: https://www.econbiz.de/10010217780
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Implementing assessment in an outcome-based marketing curriculum
Borin, Norm; Metcalf, Lynn E.; Tietje, Brian C. - In: Journal of marketing education : JME 30 (2008) 2, pp. 150-159
Persistent link: https://www.econbiz.de/10003750097
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Integrating the development of graduate attributes through constructive alignment
Treleaven, Lesley; Voola, Ranjit - In: Journal of marketing education : JME 30 (2008) 2, pp. 160-173
Persistent link: https://www.econbiz.de/10003750099
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Creating an interactive and responsive teaching environment to inspire learning
Paladino, Angelina - In: Journal of marketing education : JME 30 (2008) 3, pp. 185-188
Persistent link: https://www.econbiz.de/10003782973
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Designing a marketing course with field site visits
Van Doren, Doris; Corrigan, Hope Bober - In: Journal of marketing education : JME 30 (2008) 3, pp. 189-206
Persistent link: https://www.econbiz.de/10003782978
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Don't throw out the baby with the bathwater : verbal repetition, mnemonics, and active learning
Saber, Jane Lee; Johnson, Richard D. - In: Journal of marketing education : JME 30 (2008) 3, pp. 207-216
Persistent link: https://www.econbiz.de/10003782980
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Improving writing through the marketing curriculum : a longitudinal study
Bacon, Donald R.; Paul, Pallab; Johnson, Carol; Conley, … - In: Journal of marketing education : JME 30 (2008) 3, pp. 217-225
Persistent link: https://www.econbiz.de/10003782983
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Students' perceptions and experiences of social media in higher education
Neier, Stacy; Zayer, Linda Tuncay - In: Journal of marketing education : JME 37 (2015) 3, pp. 133-143
Persistent link: https://www.econbiz.de/10011410641