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The skills marketing majors believe they acquire : evidence from a national survey
Hartley, Phillip; Routon, P. Wesley; Torres, Luis - In: Journal of marketing education : JME 41 (2019) 3, pp. 202-214
Persistent link: https://www.econbiz.de/10012113931
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Modeling the constructs contributing to the effectiveness of marketing lecturers
Sweeney, Arthur D. P.; Morrison, Mark D.; Jarratt, Denise; … - In: Journal of marketing education : JME 31 (2009) 3, pp. 190-202
Persistent link: https://www.econbiz.de/10003910585
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Can Australian universities take measures to increase the lecture attendance of marketing students?
Dolnicar, Sara; Kaiser, Sebastian; Matus, Katrina; … - In: Journal of marketing education : JME 31 (2009) 3, pp. 203-211
Persistent link: https://www.econbiz.de/10003910592
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Experiencing the product life cycle management highs and lows through dramatic simulation
Pearce, Glenn; Jackson, John - In: Journal of marketing education : JME 31 (2009) 3, pp. 212-218
Persistent link: https://www.econbiz.de/10003910689
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Poster sessions in marketing education : an empirical examination
Stegemann, Nicole; Sutton-Brady, Catherine - In: Journal of marketing education : JME 31 (2009) 3, pp. 219-229
Persistent link: https://www.econbiz.de/10003910698
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A case study of teaching marketing research using client-sponsored projects : method, challenges, and benefits
Bove, Liliana L.; Davies, W. Martin - In: Journal of marketing education : JME 31 (2009) 3, pp. 230-239
Persistent link: https://www.econbiz.de/10003910700
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The development of competent marketing professionals
Walker, Ian; Tsarenko, Yelena; Wagstaff, Peter; Powell, … - In: Journal of marketing education : JME 31 (2009) 3, pp. 253-263
Persistent link: https://www.econbiz.de/10003911269
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A comprehensive analysis of marketing journal rankings
Steward, Michelle D.; Lewis, Bruce R. - In: Journal of marketing education : JME 32 (2010) 1, pp. 75-92
Persistent link: https://www.econbiz.de/10003957576
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An integrative experiential learning project in the undergraduate branding course : creating a marketing department brochure
Craciun, Georgiana; Corrigan, Hope Bober - In: Journal of marketing education : JME 32 (2010) 2, pp. 116-127
Persistent link: https://www.econbiz.de/10003997701
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Integrating sustainability into the marketing curriculum : learning activities that facilitate sustainable marketing practices
Borin, Norm; Metcalf, Lynn - In: Journal of marketing education : JME 32 (2010) 2, pp. 140-154
Persistent link: https://www.econbiz.de/10003997705