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Developing students' cultural intelligence through an experiential learning activity : a cross-cultural consumer behavior interview
Kurpis, Lada Helen; Hunter, James - In: Journal of marketing education : JME 39 (2017) 1, pp. 30-46
Persistent link: https://www.econbiz.de/10011686310
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Cross-cultural selling : examining the importance of cultural intelligence in sales education
Delpechitre, Duleep; Baker, David S. - In: Journal of marketing education : JME 39 (2017) 2, pp. 94-108
Persistent link: https://www.econbiz.de/10011741548
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Educating marketing students to understand designers' thought-worlds
Blijlevens, Janneke - In: Journal of marketing education : JME 45 (2023) 1, pp. 18-37
Persistent link: https://www.econbiz.de/10014246066
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Creating an interactive and responsive teaching environment to inspire learning
Paladino, Angelina - In: Journal of marketing education : JME 30 (2008) 3, pp. 185-188
Persistent link: https://www.econbiz.de/10003782973
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Designing a marketing course with field site visits
Van Doren, Doris; Corrigan, Hope Bober - In: Journal of marketing education : JME 30 (2008) 3, pp. 189-206
Persistent link: https://www.econbiz.de/10003782978
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Don't throw out the baby with the bathwater : verbal repetition, mnemonics, and active learning
Saber, Jane Lee; Johnson, Richard D. - In: Journal of marketing education : JME 30 (2008) 3, pp. 207-216
Persistent link: https://www.econbiz.de/10003782980
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Improving writing through the marketing curriculum : a longitudinal study
Bacon, Donald R.; Paul, Pallab; Johnson, Carol; Conley, … - In: Journal of marketing education : JME 30 (2008) 3, pp. 217-225
Persistent link: https://www.econbiz.de/10003782983
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Reducing content variance and improving student learning outcomes : the value of standardization in a multisection course
Meuter, Matthew L.; Chapman, Kenneth J.; Toy, Daniel; … - In: Journal of marketing education : JME 31 (2009) 2, pp. 109-119
Persistent link: https://www.econbiz.de/10003869931
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The development of competent marketing professionals
Walker, Ian; Tsarenko, Yelena; Wagstaff, Peter; Powell, … - In: Journal of marketing education : JME 31 (2009) 3, pp. 253-263
Persistent link: https://www.econbiz.de/10003911269
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An integrative experiential learning project in the undergraduate branding course : creating a marketing department brochure
Craciun, Georgiana; Corrigan, Hope Bober - In: Journal of marketing education : JME 32 (2010) 2, pp. 116-127
Persistent link: https://www.econbiz.de/10003997701