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The educational placebo effect : branding higher education benefits student learning
Esteky, Sina; Kalati, S. H. - In: Journal of marketing for higher education 34 (2024) 1, pp. 246-261
Persistent link: https://www.econbiz.de/10014566960
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Gratitude and its drivers within higher education
Cownie, Fiona - In: Journal of marketing for higher education 27 (2017) 2, pp. 290-308
Persistent link: https://www.econbiz.de/10011794862
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A comparative analysis of institutional commitment : are business students different?
Wardley, Leslie J.; Nadeau, John; Bélanger, Charles H. - In: Journal of marketing for higher education 34 (2024) 1, pp. 262-282
Persistent link: https://www.econbiz.de/10014566966
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Individual attitudes and social influences on college students' intent to participate in study abroad programs
Wang, Liz C.; Gault, John Jack; Christ, Paul; Diggin, … - In: Journal of marketing for higher education 26 (2016) 1, pp. 103-128
Persistent link: https://www.econbiz.de/10011497268
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Do higher education institutes communicate trust well?
Gibbs, Paul; Dean, Aftab - In: Journal of marketing for higher education 25 (2015) 2, pp. 155-170
Persistent link: https://www.econbiz.de/10011497282
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Student co-creation behavior in higher education : the role of satisfaction with the university experience
Elsharnouby, Tamer H. - In: Journal of marketing for higher education 25 (2015) 2, pp. 238-262
Persistent link: https://www.econbiz.de/10011497297
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Social media's use in postgraduate students' decision-making journey : an exploratory study
Galan, Mianda; Lawley, Meredith; Clements, Michael P. - In: Journal of marketing for higher education 25 (2015) 2, pp. 287-312
Persistent link: https://www.econbiz.de/10011497301
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Students as customers in higher education : reframing the debate
Guilbault, Melodi - In: Journal of marketing for higher education 26 (2016) 2, pp. 132-142
Persistent link: https://www.econbiz.de/10011618644
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Advertising online by educational institutions and students' reaction : a study of Malaysian Universities
Muhammad Tahir Jan; Djihane Ammari - In: Journal of marketing for higher education 26 (2016) 2, pp. 168-180
Persistent link: https://www.econbiz.de/10011618646
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Social media and the university decision : do prospective students really care?
Shields, Alison B.; Peruta, Adam - In: Journal of marketing for higher education 29 (2019) 1, pp. 67-83
Persistent link: https://www.econbiz.de/10012179298