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Applying brand management to higher education through the use of the Brand Flux Model : the case of Arcadia University
Williams, Robert L. <Jr.>; Omar, Maktoba - In: Journal of marketing for higher education 24 (2014) 2, pp. 222-242
Persistent link: https://www.econbiz.de/10010442303
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Brand personality in higher education : anthropomorphized university marketing communications
Rutter, Richard; Lettice, Fiona; Nadeau, John - In: Journal of marketing for higher education 27 (2017) 1, pp. 19-39
Persistent link: https://www.econbiz.de/10011706598
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Social media in higher education : understanding how colleges and universities use Facebook
Peruta, Adam; Shields, Alison B. - In: Journal of marketing for higher education 27 (2017) 1, pp. 131-143
Persistent link: https://www.econbiz.de/10011706680
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Using institutional selection factors to develop recruiting profiles : marketing small, private colleges and universities to prospective student athletes
Johnson, Gary R.; Jubenville, Colby; Goss, Benjamin - In: Journal of marketing for higher education 19 (2009) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10003865234
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A longitudinal study of changes in marketing practices at private Christian colleges
Schee, Brian A.Vander - In: Journal of marketing for higher education 19 (2009) 1, pp. 26-37
Persistent link: https://www.econbiz.de/10003865240
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Prospective students' perceptions of university brands : an empirical study
Bennett, Roger; Ali-Choudhury, Rehnuma - In: Journal of marketing for higher education 19 (2009) 1, pp. 85-107
Persistent link: https://www.econbiz.de/10003865253
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An examination of integrated marketing communication in US public institutions of higher education 7 Dawn M. Edmiston-Strasser
Edmiston-Strasser, Dawn M. - In: Journal of marketing for higher education 19 (2009) 2, pp. 142-165
Persistent link: https://www.econbiz.de/10003946593
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Using the process of disruption to find new markets and to develop new marketing programs for management education
Somers, Mark John - In: Journal of marketing for higher education 19 (2009) 2, pp. 166-178
Persistent link: https://www.econbiz.de/10003946594
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The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students
Carvalho, Sergio W.; Oliveira Mota, Márcio de - In: Journal of marketing for higher education 20 (2010) 1, pp. 145-165
Persistent link: https://www.econbiz.de/10008653903
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The small college enrollment officer : relationship marketing at work
Vander Schee, Brian A. - In: Journal of marketing for higher education 20 (2010) 1, pp. 135-143
Persistent link: https://www.econbiz.de/10008653904