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Getting out of the rankings game : a better way to evaluate higher education institutions for best fit
Poole, Sonja Martin; Levin, Michael A.; Elam, Kate - In: Journal of marketing for higher education 28 (2018) 1, pp. 12-31
Persistent link: https://www.econbiz.de/10011886216
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Universities engaging social media users : an investigation of quantitative relationships between universities' Facebook followers/interactions and university attributes
Lund, Brady - In: Journal of marketing for higher education 29 (2019) 2, pp. 251-267
Persistent link: https://www.econbiz.de/10012179318
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Differentiated : segmentation for improved learning strategies
Nonis, Sarath A.; Hudson, Gail I.; Philhours, Melodie J. - In: Journal of marketing for higher education 31 (2021) 2, pp. 155-174
Persistent link: https://www.econbiz.de/10012695054
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Effect of university-enterprise alliance orientation on university's innovation performance and market performance : evidence from Vietnam
Thi Bich Hanh Tran; Anh Dung Vu - In: Journal of marketing for higher education 32 (2022) 2, pp. 238-258
Persistent link: https://www.econbiz.de/10013483259
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Stressors for college bound high school students based on sex of respondents
Broekemier, Gregory M.; Hodge, Kay A. - In: Journal of marketing for higher education 18 (2008) 1, pp. 34-49
Persistent link: https://www.econbiz.de/10003777859
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A market/value based approach to satisfy stakeholders of higher education
McClung, Gordon W.; Werner, Mary W. - In: Journal of marketing for higher education 18 (2008) 1, pp. 102-123
Persistent link: https://www.econbiz.de/10003777881
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Positioning in market space : the evaluation of Swedish universities' online brand personalities
Opoku, Robert A.; Hultman, Magnus; Saheli-Sangari, Esmail - In: Journal of marketing for higher education 18 (2008) 1, pp. 124-144
Persistent link: https://www.econbiz.de/10003777882
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An integrative analysis of reputation and relational quality : a study of university-student relationships
Yang, Sung-un; Alessandri, Susan Westcott; Kinsey, Dennis F. - In: Journal of marketing for higher education 18 (2008) 2, pp. 145-170
Persistent link: https://www.econbiz.de/10003805733
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Changing the name of a major university : a case study and how-to guide
Haytko, Diana L.; Burris, Greg; Smith, Sarah M. - In: Journal of marketing for higher education 18 (2008) 2, pp. 171-185
Persistent link: https://www.econbiz.de/10003805735
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Aspects of educational delivery within Sino-foreign educational alliances : is this the real key to success?
Willis, Mike - In: Journal of marketing for higher education 18 (2008) 2, pp. 186-215
Persistent link: https://www.econbiz.de/10003805739