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Charitable giving to college athletics : the role of brand communities in choosing how much to give
Kelly, Deborah; Vamosiu, Adriana - In: Journal of marketing for higher education 31 (2021) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10012549773
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If we build it, will they come? : the effect of new athletic facilities on recruiting rankings for power five football and men's basketball programs
Huml, Matt Ryan; Pifer, N. David; Towle, Caitlin; Rode, … - In: Journal of marketing for higher education 29 (2019) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012179291
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Using institutional selection factors to develop recruiting profiles : marketing small, private colleges and universities to prospective student athletes
Johnson, Gary R.; Jubenville, Colby; Goss, Benjamin - In: Journal of marketing for higher education 19 (2009) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10003865234
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Marketing and communicating sustainability through college athletics : the effects of pro-environmental initiatives on the belief-attitude-intention hierarchy
Kim, Young Do; Nam, Changhyun; LaPlaca, Ashley M. - In: Journal of marketing for higher education 33 (2023) 1, pp. 58-78
Persistent link: https://www.econbiz.de/10014286229
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Advancement in higher education : the role of marketing in building philanthropic giving
McAlexander, James H.; Koenig, Harold F.; DuFault, Beth - In: Journal of marketing for higher education 24 (2014) 2, pp. 243-256
Persistent link: https://www.econbiz.de/10010442297
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"Hottest brand, coolest pedagogy" : approaches to corporate branding in Singapore's higher education sector
NG, Carl Jon Way - In: Journal of marketing for higher education 26 (2016) 1, pp. 41-63
Persistent link: https://www.econbiz.de/10011497241
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How the source of word-of-mouth influences information processing in the formation of brand attitudes
Herold, Kristiina; Tarkiainen, Anssi; Sundqvist, Sanna - In: Journal of marketing for higher education 26 (2016) 1, pp. 64-85
Persistent link: https://www.econbiz.de/10011497255
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Country of origin and country of service delivery effects in transnational higher education : a comparison of international branch campuses from developed and developing nations
Chee, Chiu Mei; Butt, Muhammad Mohsin; Wilkins, Stephen; … - In: Journal of marketing for higher education 26 (2016) 1, pp. 86-102
Persistent link: https://www.econbiz.de/10011497265
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Do higher education institutes communicate trust well?
Gibbs, Paul; Dean, Aftab - In: Journal of marketing for higher education 25 (2015) 2, pp. 155-170
Persistent link: https://www.econbiz.de/10011497282
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Internal branding in universities and the lessons learnt from the past : the significance of employee brand support and transformational leadership
Sujchaphong, Narissara; Bang, Nguyen; Melewar, T. C. - In: Journal of marketing for higher education 25 (2015) 2, pp. 204-237
Persistent link: https://www.econbiz.de/10011497293