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Consumer responses to brand communications involving COVID-19
Hesse, Andreas; Niederle, Franziska; Schön, Laura; … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 17/18, pp. 1783-1814
Persistent link: https://www.econbiz.de/10013206276
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Advertising healthy eating to young consumers : insights from English and Swedish adolescents
Sherrington, Anna Maria; Oakes, Steve; Hunter-Jones, … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 15/16, pp. 1624-1655
Persistent link: https://www.econbiz.de/10012802294
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Adopting and sustaining responsible drinking : reconciling selves amidst conflicting messages
Gallage, H. P. Samanthika; Heath, Teresa; Tynan, Caroline - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 17/18, pp. 1635-1657
Persistent link: https://www.econbiz.de/10012424264
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How sharing of supporters reveals competition amongst non-profit brands
Faulkner, Margaret; Romaniuk, Jenni; Stern, Philip - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 3/4, pp. 193-212
Persistent link: https://www.econbiz.de/10014299237
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Reducing meat consumption at work and at home : facilitators and barriers that influence contextual spillover
Verfuerth, Caroline; Gregory-Smith, Diana; Oates, … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 7/8, pp. 671-702
Persistent link: https://www.econbiz.de/10012584561
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Integrating gender into social marketing programmes
Aya Pastrana, Nathaly; Somerville, Claire; Suggs, L. Suzanne - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 11/12, pp. 1072-1103
Persistent link: https://www.econbiz.de/10013466493
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Reflections on some key issues and challenges for marketing for social good
Bádéjọ́, Folúké; Maclaran, Pauline; Chatzidakis, … - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 11/12, pp. 1203-1217
Persistent link: https://www.econbiz.de/10013466512
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Constructing the food waste issue on social media : a discursive social marketing approach
Sutinen, Ulla-Maija; Närvänen, Elina - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 3/4, pp. 219-247
Persistent link: https://www.econbiz.de/10013206531
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Social marketing theory development goals : an agenda to drive change
Rundle-Thiele, Sharyn; David, Patricia; Willmott, Taylor; … - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 1/2, pp. 160-181
Persistent link: https://www.econbiz.de/10012178366
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I stood by : the role of allies in developing an inclusive and supportive academic environment post #MeToo
Veer, Ekant; Zahrai, Kseniia; Stevens, Susannah - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 1/2, pp. 162-179
Persistent link: https://www.econbiz.de/10012498491