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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
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Brand management
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Anaya-Sánchez, Rafael
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
607
The journal of brand management : an international journal
555
The journal of product & brand management
386
SpringerLink / Bücher
337
Journal of retailing and consumer services
287
European journal of marketing : EJM
127
Psychology & marketing
113
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of strategic marketing
107
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
104
Journal of marketing communications
104
Marketing intelligence & planning
103
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
Springer eBook Collection
94
The IUP journal of brand management : IJBRM
93
Innovatives Markenmanagement
86
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Research
73
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Journal of international consumer marketing
68
International journal of internet marketing and advertising : IJIMA
67
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
Tourism management : research, policies, practice
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
NBER working paper series
63
International marketing review
62
Cogent business & management
60
Qualitative market research : an international journal
60
Journal of travel and tourism marketing
59
Journal of global marketing
56
Business horizons
55
Journal of marketing research : JMR
55
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ECONIS (ZBW)
59
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1
The projected destination brand personalities of European capital cities and their positioning
Hanna, Sonya
;
Rowley, Jennifer
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
11/12
,
pp. 1135-1158
Persistent link: https://www.econbiz.de/10012178611
Saved in:
2
Decentralised place branding through multiple authors and narratives : the collective branding of a small
town
in Sweden
Björner, Emma
;
Aronsson, Lars
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1587-1612
Persistent link: https://www.econbiz.de/10013466553
Saved in:
3
Initiation, marketing and branding of smart city projects : a study of decision processes
Vijaygopal, Rohini
;
Bennett, Roger
;
Savani, Sharmila
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1833-1861
Persistent link: https://www.econbiz.de/10014450146
Saved in:
4
Social media responses and brand personality in product and moral harm crises : why waste a good crisis?
Nadeau, John
;
Rutter, Richard
;
Lettice, Fiona
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1031-1054
Persistent link: https://www.econbiz.de/10012395421
Saved in:
5
Understanding branding is demanding ...
Wilson, Jonathan A. J.
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
13/14
,
pp. 1178-1189
Persistent link: https://www.econbiz.de/10012395530
Saved in:
6
"All you need is brand love" : a critical review and comprehensive conceptual framework for brand love
Palusuk, Narissara
;
Koles, Bernadett
;
Hasan, Md. Rajibul
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
1/2
,
pp. 97-129
Persistent link: https://www.econbiz.de/10012178364
Saved in:
7
What is the added value of an organic label? : proposition of a model of transfer from the perspective of ingredient branding
Jongmans, Eline
;
Dampérat, Maud
;
Jeannot, Florence
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
3/4
,
pp. 338-363
Persistent link: https://www.econbiz.de/10012178393
Saved in:
8
Store artification and retail performance
Vukadin, Ana
;
Lemoine, Jean-François
;
Badot, Olivier
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
7/8
,
pp. 634-661
Persistent link: https://www.econbiz.de/10012178420
Saved in:
9
Consumer brand engagement and its social side on brand-hosted social media : how do they contribute to brand loyalty?
Helme-Guizon, Agnès
;
Magnoni, Fanny
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
7/8
,
pp. 716-741
Persistent link: https://www.econbiz.de/10012178425
Saved in:
10
Entrepreneurial marketing and hybrid entrepreneurship : the case of JM Reid Bamboo Rods
Ferreira, Caitlin C.
;
Ferguson, Sarah Lord
;
Pitt, Leyland F.
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
9/10
,
pp. 867-885
Persistent link: https://www.econbiz.de/10012178447
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