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What's in a crowd? : exploring crowdsourced versus traditional customer participation in the innovation process
Gruner, Richard L.; Power, Damien - In: Journal of marketing management : MM 33 (2017) 13/14, pp. 1060-1092
Persistent link: https://www.econbiz.de/10011850307
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On market forces and adjustments: acknowledging consumer creativity through the aesthetics of "debadging"
Hewer, Paul; Brownlie, Douglas - In: Journal of marketing management : MM 26 (2010) 5/6, pp. 428-440
Persistent link: https://www.econbiz.de/10003995625
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Demystifying customer brand engagement : exploring the loyalty nexus
Hollebeek, Linda D. - In: Journal of marketing management : MM 27 (2011) 7/8, pp. 785-807
Persistent link: https://www.econbiz.de/10009310364
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Making value co-creation a reality : exploring the co-creative value processes in customer-salesperson interaction
Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 289-316
Persistent link: https://www.econbiz.de/10010512567
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Relational marketing : development, debates and directions
O'Malley, Lisa - In: Journal of marketing management : MM 30 (2014) 11/12, pp. 1220-1238
Persistent link: https://www.econbiz.de/10010433927
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Party time : recreation rituals in the world of B2B
Cayla, Julien; Cova, Bernard; Maltese, Lionel - In: Journal of marketing management : MM 29 (2013) 11/12, pp. 1394-1421
Persistent link: https://www.econbiz.de/10010209625
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Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence; Veloutsou, Cleopatra; Morgan-Thomas, Anna - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
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Strategic drivers, anticipated and unanticipated outcomes of customer engagement
Hollebeek, Linda D.; Conduit, Jodie; Brodie, Roderick J. - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 393-398
Persistent link: https://www.econbiz.de/10011483099
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Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.; Calder, Bobby J.; Kim, Su Jung; … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
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The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes; Pedersen, Per Egil - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 445-468
Persistent link: https://www.econbiz.de/10011483105