//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : MM"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
301
Konsumentenverhalten
301
Brand management
56
Markenführung
56
Brand image
38
Markenimage
38
Social Web
32
Social web
32
Beziehungsmarketing
30
Relationship marketing
30
Brand
29
Großbritannien
29
United Kingdom
29
Markenartikel
28
Marketing management
24
Marketingmanagement
24
Internet marketing
22
Online-Marketing
22
Emotion
17
Market research
17
Marktforschung
17
Personality psychology
16
Persönlichkeitspsychologie
16
Environmental consciousness
14
Umweltbewusstsein
14
Jugendliche
13
Youth
13
USA
12
United States
12
Cognition
11
Corporate Social Responsibility
11
Corporate social responsibility
11
Customer integration
11
Kognition
11
Kundenintegration
11
Nachhaltige Entwicklung
11
Sustainability
11
Sustainable development
11
Viral marketing
11
Virales Marketing
11
more ...
less ...
Online availability
All
Undetermined
87
Type of publication
All
Article
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
317
Aufsatz in Zeitschrift
317
Conference paper
7
Konferenzbeitrag
7
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Sammelwerk
2
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
317
Author
All
Hogg, Margaret K.
6
Piacentini, Maria
6
Belk, Russell W.
5
Michaelidou, Nina
5
Szmigin, Isabelle
5
Veer, Ekant
5
Carlson, Jamie
4
Carrigan, Marylyn
4
Harris, Lloyd C.
4
McKechnie, Sally
4
Moraes, Caroline
4
Tadajewski, Mark
4
Tynan, Caroline
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Dennis, Charles
3
Devlin, James F.
3
Hamilton, Kathy
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Maclaran, Pauline
3
McEachern, Morven G.
3
Rosenberger, Philip J.
3
Shankar, Avi
3
Uncles, Mark D.
3
Vom Lehn, Dirk
3
Baron, Steve
2
Baumgarth, Carsten
2
Beatson, Amanda
2
Bettany, Shona M.
2
Beverland, Michael B.
2
Bradshaw, Alan
2
Broderick, Anne
2
Brownlie, Douglas
2
Canhoto, Ana Isabel Domingos
2
Cappellini, Benedetta
2
Cherrier, Hélène
2
Clarke, Rodney J.
2
Cocker, Hayley L.
2
Cova, Bernard
2
more ...
less ...
Published in...
All
Journal of marketing management : MM
Journal of business research : JBR
2,075
Journal of retailing and consumer services
1,962
International journal of consumer studies
784
International journal of hospitality management
732
Psychology & marketing
678
Journal of consumer research : JCR ; an interdisciplinary bimonthly
592
The journal of brand management : an international journal
437
The journal of product & brand management
417
Journal of marketing research : JMR
406
Asia Pacific journal of marketing and logistics
396
European journal of marketing : EJM
380
Journal of fashion marketing and management
377
Management science : journal of the Institute for Operations Research and the Management Sciences
363
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
342
Journal of travel and tourism marketing
332
Journal of international consumer marketing
328
Tourism management : research, policies, practice
325
Journal of retailing
321
Journal of marketing
317
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
315
Cogent business & management
308
International journal of retail & distribution management
303
Journal of marketing communications
302
Marketing letters : a journal of research in marketing
300
The international review of retail, distribution and consumer research
297
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
294
The journal of consumer marketing
292
Young consumers : insight and ideas for responsible marketers
289
Journal of consumer behaviour : an international research review
280
Journal of the Academy of Marketing Science
275
Technological forecasting & social change : an international journal
274
Journal of economic psychology : research in economic psychology and behavioral economics
268
Journal of business ethics : JOBE
267
International journal of contemporary hospitality management
263
The journal of services marketing
259
Journal of hospitality marketing & management
253
Marketing intelligence & planning
250
Food policy : economics planning and politics of food and agriculture
245
Journal of air transport management
237
more ...
less ...
Source
All
ECONIS (ZBW)
317
Showing
1
-
10
of
317
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of low-price brands on the order of entry advantage
Wilkie, Dean C. H.
;
Johnson, Lester W.
;
White, Lesley
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 957-973
Persistent link: https://www.econbiz.de/10009576993
Saved in:
2
Footwear with feeling : a cultural approach to product development
Dixon, Skye-Maree
;
Shankar, Avi
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 536-537
Persistent link: https://www.econbiz.de/10011934555
Saved in:
3
Fashion
creation and diffusion : the institution of marketing
Atik, Deniz
;
Firat, A. Fuat
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 836-860
Persistent link: https://www.econbiz.de/10009790972
Saved in:
4
Construction of silence on issues of sustainability through branding in the
fashion
market
Solér, Cecilia
;
Baeza, Julia
;
Svärd, Camilla
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 219-246
Persistent link: https://www.econbiz.de/10010511363
Saved in:
5
Analysis of
fashion
consumers' motives to engage in electronic word-of-mouth communication through social media platforms
Wolny, Julia
;
Mueller, Claudia
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 562-583
Persistent link: https://www.econbiz.de/10009776472
Saved in:
6
Fashionably volutuous : mormative femininity and resistant performative tactics in fatshion blogs
Harju, Anu A.
;
Houvinen, Annamari
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1602-1625
Persistent link: https://www.econbiz.de/10011407816
Saved in:
7
Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell
Brand
Mills, Scott
;
Patterson, Anthony
;
Quinn, Lee
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
Saved in:
8
Producing and consuming celebrity identity myths : unpacking the classed identities of Cheryl Cole and Katie Price
Cocker, Hayley L.
;
Banister, Emma N.
;
Piacentini, Maria
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 502-524
Persistent link: https://www.econbiz.de/10011325797
Saved in:
9
Increasing a
brand
's competitive clout : the role of market share, consumer preference, and price sensitivity
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 71-99
Persistent link: https://www.econbiz.de/10011438590
Saved in:
10
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->