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Brand orientation : past, present, and future
Baumgarth, Carsten (contributor) - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 981-1142
Persistent link: https://www.econbiz.de/10010194427
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Special issue: Customer engagement
Hollebeek, Linda D. (ed.); Conduit, Jodie (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011483117
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Special issue: Sustainable consumption : activism, innovation and brands
McDonagh, Pierre (contributor) - 2015
Persistent link: https://www.econbiz.de/10011405304
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Special issue: Multicultural perspectives in customer behaviour
Piacentini, Maria (contributor) - 2010
Persistent link: https://www.econbiz.de/10008757676
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Special issue: Revisiting contemporary issues in green/ethical marketing
2012
Persistent link: https://www.econbiz.de/10009387580
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Special issue 2: New advances in attitude and behavioural decision-making models
In: Journal of marketing management : MM 30 (2014) 5/6, pp. 519-605
Persistent link: https://www.econbiz.de/10010376952
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Special issue: Theorising gender and gendering theory in marketing and consumer research
Arsel, Zeynep (contributor) - 2015
Persistent link: https://www.econbiz.de/10011407678