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Critical brand poetics : "from the m at the end of the earth"
Wijland, Roel; Fell, Cliff - In: Journal of marketing management : MM 25 (2009) 7/8, pp. 745-761
Persistent link: https://www.econbiz.de/10003886237
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A journey to the authentic : museum visitors and their negotiation of the inauthentic
Hede, Anne-Marie; Thyne, Maree - In: Journal of marketing management : MM 26 (2010) 7/8, pp. 686-705
Persistent link: https://www.econbiz.de/10008654285
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Harry Potter and the service-dominant logic of marketing : a cautionary tale
Brown, Stephen; Patterson, Anthony - In: Journal of marketing management : MM 25 (2009) 5/6, pp. 519-533
Persistent link: https://www.econbiz.de/10003874158
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How to create an influential anthropomorphic mascot : literary musings on marketing, make-believe, and meerkats
Patterson, Anthony; Khogeer, Yusra; Hodgson, Julia - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 69-85
Persistent link: https://www.econbiz.de/10009733465