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Measuring consumer vulnerability to perceived product-similarity problems and its consequences
Walsh, Gianfranco; Mitchell, Vincent-Wayne; Kilian, Thomas - In: Journal of marketing management : MM 26 (2010) 1/2, pp. 146-162
Persistent link: https://www.econbiz.de/10003979655
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Consumer confusion proneness : scale development, validation, and application
Walsh, Gianfranco; Hennig-Thurau, Thorsten; Mitchell, … - In: Journal of marketing management : MM 23 (2007) 7/8, pp. 697-721
Persistent link: https://www.econbiz.de/10003558912
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Measuring consumer vulnerability to perceived product-similarity problems and its consequences
Walsh, Gianfranco; Mitchell, Vincent-Wayne; Kilian, Thomas - In: Journal of marketing management : MM 26 (2010) 1, pp. 146-163
Persistent link: https://www.econbiz.de/10008416301
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Consumer confusion proneness: scale development, validation, and application
Walsh, Gianfranco; Hennig-Thurau, Thorsten; Mitchell, … - In: Journal of marketing management : MM 23 (2007) 7, pp. 697-722
Persistent link: https://www.econbiz.de/10008416733
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Consumer confusion proneness: scale development, validation, and application
Walsh, Gianfranco; Hennig-Thurau, Thorsten; Mitchell, … - In: Journal of marketing management : MM 23 (2007) 7-8, pp. 697-722
Persistent link: https://www.econbiz.de/10007901900
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U.K. Consumer Decision-Making Styles
Mitchell, Vincent-Wayne; Bates, Louise - In: Journal of marketing management : MM 14 (1998) 1-3, pp. 199-226
Persistent link: https://www.econbiz.de/10006993511
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Assessing the perceived risks associated with appointing planning consultants
Mitchell, Vincent-Wayne - In: Journal of marketing management : MM 11 (1995) 1-3, pp. 165-186
Persistent link: https://www.econbiz.de/10007007732
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Assessing the perceived risks associated with appointing planning consultants
Mitchell, Vincent-Wayne - In: Journal of marketing management : MM 11 (1995) 1-3, pp. 165
Persistent link: https://www.econbiz.de/10007007733
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Editorial: Understanding Customers: Contributions from Theory and Practice
Mitchell, Vincent-Wayne; Hogg, Margaret K.; Lewis, … - In: Journal of marketing management : MM 17 (2001) 3-4, pp. 261-262
Persistent link: https://www.econbiz.de/10006978947
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Special Issue on "Understanding Customers: Contributions from Theory and Practice" - Editorial: Understanding Customers: Contributions from Theory and Practice
Mitchell, Vincent-Wayne; Hogg, Margaret K.; Lewis, … - In: Journal of marketing management : MM 17 (2001) 3-4, pp. 261-262
Persistent link: https://www.econbiz.de/10006978975