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~isPartOf:"Journal of marketing management : MM"
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Journal of marketing management : MM
Marketing intelligence & planning
9
European journal of marketing : EJM
7
International journal of retail & distribution management
4
British journal of management : BJM
3
European Journal of Marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the quarterly review of marketing communications
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Fundamentals of marketing research ; Vol. 1
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Journal of Business Ethics
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Journal of Consumer Affairs
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Journal of Consumer Marketing
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Journal of euro-marketing
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1
Measuring consumer vulnerability to perceived product-similarity problems and its consequences
Walsh, Gianfranco
;
Mitchell, Vincent-Wayne
;
Kilian, Thomas
- In:
Journal of marketing management : MM
26
(
2010
)
1/2
,
pp. 146-162
Persistent link: https://www.econbiz.de/10003979655
Saved in:
2
Consumer confusion proneness : scale development, validation, and application
Walsh, Gianfranco
;
Hennig-Thurau, Thorsten
;
Mitchell, …
- In:
Journal of marketing management : MM
23
(
2007
)
7/8
,
pp. 697-721
Persistent link: https://www.econbiz.de/10003558912
Saved in:
3
Measuring consumer vulnerability to perceived product-similarity problems and its consequences
Walsh, Gianfranco
;
Mitchell, Vincent-Wayne
;
Kilian, Thomas
- In:
Journal of marketing management : MM
26
(
2010
)
1
,
pp. 146-163
Persistent link: https://www.econbiz.de/10008416301
Saved in:
4
Consumer confusion proneness: scale development, validation, and application
Walsh, Gianfranco
;
Hennig-Thurau, Thorsten
;
Mitchell, …
- In:
Journal of marketing management : MM
23
(
2007
)
7
,
pp. 697-722
Persistent link: https://www.econbiz.de/10008416733
Saved in:
5
Consumer confusion proneness: scale development, validation, and application
Walsh, Gianfranco
;
Hennig-Thurau, Thorsten
;
Mitchell, …
- In:
Journal of marketing management : MM
23
(
2007
)
7-8
,
pp. 697-722
Persistent link: https://www.econbiz.de/10007901900
Saved in:
6
U.K. Consumer Decision-Making Styles
Mitchell, Vincent-Wayne
;
Bates, Louise
- In:
Journal of marketing management : MM
14
(
1998
)
1-3
,
pp. 199-226
Persistent link: https://www.econbiz.de/10006993511
Saved in:
7
Assessing the perceived risks associated with appointing planning consultants
Mitchell, Vincent-Wayne
- In:
Journal of marketing management : MM
11
(
1995
)
1-3
,
pp. 165-186
Persistent link: https://www.econbiz.de/10007007732
Saved in:
8
Assessing the perceived risks associated with appointing planning consultants
Mitchell, Vincent-Wayne
- In:
Journal of marketing management : MM
11
(
1995
)
1-3
,
pp. 165
Persistent link: https://www.econbiz.de/10007007733
Saved in:
9
Editorial: Understanding Customers: Contributions from Theory and Practice
Mitchell, Vincent-Wayne
;
Hogg, Margaret K.
;
Lewis, …
- In:
Journal of marketing management : MM
17
(
2001
)
3-4
,
pp. 261-262
Persistent link: https://www.econbiz.de/10006978947
Saved in:
10
Special Issue on "Understanding Customers: Contributions from Theory and Practice" - Editorial: Understanding Customers: Contributions from Theory and Practice
Mitchell, Vincent-Wayne
;
Hogg, Margaret K.
;
Lewis, …
- In:
Journal of marketing management : MM
17
(
2001
)
3-4
,
pp. 261-262
Persistent link: https://www.econbiz.de/10006978975
Saved in:
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