Narrow search
Showing 1 - 10 of 67
Cover Image
Experiential liminoid consumption : the case of nightclubbing
Taheri, Babak; Gori, Keith; O'Gorman, Kevin; Hogg, Gillian - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 19-43
Persistent link: https://www.econbiz.de/10011438579
Cover Image
Practice (mis)matching : multiple performations of a cultural sponsorship network
Ryan, Annmarie - In: Journal of marketing management : MM 34 (2018) 17/18, pp. 1445-1469
Persistent link: https://www.econbiz.de/10012042283
Cover Image
"The knowledgeable marketing practitioner" : practice and professional knowing in marketing work
Gross, Nicole; Laamanen, Mikko - In: Journal of marketing management : MM 34 (2018) 13/14, pp. 1172-1195
Persistent link: https://www.econbiz.de/10011981581
Cover Image
Marketing (as) rhetoric : an introduction
Miles, Christopher; Nilsson, Tomas - In: Journal of marketing management : MM 34 (2018) 15/16, pp. 1259-1271
Persistent link: https://www.econbiz.de/10011988060
Cover Image
Marketing (as) rhetoric : paradigms, provocations, and perspectives
Brown, Stephen; Hackley, Christopher E.; Hunt, Shelby D.; … - In: Journal of marketing management : MM 34 (2018) 15/16, pp. 1336-1378
Persistent link: https://www.econbiz.de/10011988070
Cover Image
Once upon a market dreary : the prescient marketing principles of Edgar Allan Poe
Brown, Stephen; McGowan, Pauric - In: Journal of marketing management : MM 34 (2018) 15/16, pp. 1379-1396
Persistent link: https://www.econbiz.de/10011988073
Cover Image
Relevance, responsibility, critical performativity, testimony and positive marketing : contributing to marketing theory, thought and practice
Tadajewski, Mark - In: Journal of marketing management : MM 32 (2016) 17/18, pp. 1513-1536
Persistent link: https://www.econbiz.de/10011608006
Cover Image
Editorial: contemporary issues in museums an heritage marketing management : introduction to the special issue
Taheri, Babak; O'Gorman, Kevin; Baxter, Ian - In: Journal of marketing management : MM 32 (2016) 15/16, pp. 1387-1391
Persistent link: https://www.econbiz.de/10011611004
Cover Image
"Elephants can't gallop" : performativity, knowledge and power in the market for lay-investing
Roscoe, Philip - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 193-218
Persistent link: https://www.econbiz.de/10010511364
Cover Image
Myriam's "adverteasing" : on the performative power of marketing promises
Cochoy, Franck - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 123-140
Persistent link: https://www.econbiz.de/10010511378