Narrow search
Showing 1 - 10 of 53
Cover Image
Increasing a brand's competitive clout : the role of market share, consumer preference, and price sensitivity
Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 71-99
Persistent link: https://www.econbiz.de/10011438590
Cover Image
Factors affecting attitudes toward private lables and promoted brands
Liu, Tsung-Chi; Wang, Chung-Yu - In: Journal of marketing management : MM 24 (2008) 3/4, pp. 283-298
Persistent link: https://www.econbiz.de/10003710265
Cover Image
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura; Ghauri, Pervez N.; Streder, Ruth Salomea - In: Journal of marketing management : MM 26 (2010) 11/12, pp. 1037-1056
Persistent link: https://www.econbiz.de/10008757661
Cover Image
What's the point of Marketing anyway? : the prevalence, temporal extent and implications of long-term market share equilibrium
Graham, Charles D. A. - In: Journal of marketing management : MM 25 (2009) 9/10, pp. 687-874
Persistent link: https://www.econbiz.de/10003902326
Cover Image
Innovation and the market share of private labels
Martos-Partal, Mercedes - In: Journal of marketing management : MM 28 (2012) 5/6, pp. 695-715
Persistent link: https://www.econbiz.de/10009558869
Cover Image
Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell Brand
Mills, Scott; Patterson, Anthony; Quinn, Lee - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
Cover Image
Internal brand orientation: conceptualisation, scale development and validation
Piha, Lamprini P.; Aulōnitēs, Geōrgios I. - In: Journal of marketing management : MM 34 (2018) 3/4, pp. 370-394
Persistent link: https://www.econbiz.de/10011883392
Cover Image
Researching consumers in multicultural societies : emerging methodological issues
Slater, Stephanie; Yani-de-Soriano, Mirella - In: Journal of marketing management : MM 26 (2010) 11/12, pp. 1143-1160
Persistent link: https://www.econbiz.de/10008757635
Cover Image
"They don't want us to become them" : brand local integration and consumer ethnocentrism
Kipnis, Eva; Kubacki, Krzysztof; Broderick, Amanda J.; … - In: Journal of marketing management : MM 28 (2012) 7/8, pp. 836-864
Persistent link: https://www.econbiz.de/10009577005
Cover Image
Polyethnic market orientation and performance : a fast-moving consumer goods perspective
Poulis, Konstantinos; Poulis, Efthimios - In: Journal of marketing management : MM 28 (2012) 5/6, pp. 609-628
Persistent link: https://www.econbiz.de/10009558873