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~isPartOf:"Journal of marketing management : MM"
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Marketing management
122
Marketingmanagement
122
Consumer behaviour
33
Konsumentenverhalten
33
Marketing
24
Advertising
19
Werbung
19
Brand management
13
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advertising
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Hunt, Shelby D.
5
Tadajewski, Mark
3
Aitken, Robert
2
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2
Brown, Stephen
2
Butler, Patrick
2
Celuch, Kevin
2
Clarke, Rodney J.
2
Collins, Neil
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2
Doherty, Anne Marie
2
Hewer, Paul
2
Hogg, Margaret K.
2
Jaworski, Bernard J.
2
Johnson, Lester W.
2
Lang, John T.
2
O'Cass, Aron
2
O'Gorman, Kevin
2
Polonsky, Michael J.
2
Prothero, Andrea
2
Ramaseshan, B.
2
Ryals, Lynette
2
Ryan, Annmarie
2
Smith Maguire, Jennifer
2
Taheri, Babak
2
Varadarajan, Rajan
2
Warnaby, Gary
2
Watson, David J.
2
White, Lesley
2
Wilkie, Dean C. H.
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Abosag, Ibrahim
1
Aleti, Torgeir
1
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1
Antonetti, Paolo
1
Araujo, Luis
1
Armstrong Soule, Catherine A.
1
Armstrong, Kate
1
Aspara, Jaakko
1
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1
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Academy of Marketing
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
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Journal of marketing management : MM
Journal of business research : JBR
547
SpringerLink / Bücher
342
Journal of advertising research
289
Industrial marketing management : the international journal for industrial and high-tech firms
273
Journal of marketing communications
248
International journal of advertising : the review of marketing communications
222
Telecommunications policy : the international journal of digital economy, data sciences and new media
221
Journal of strategic marketing
207
International journal of advertising : the quarterly review of marketing communications
204
European journal of marketing : EJM
197
Journal of advertising : official publication of the American Academy of Advertising
187
Journal of advertising
182
Journal of marketing
176
Journal of retailing and consumer services
175
Management science : journal of the Institute for Operations Research and the Management Sciences
175
Europäische Hochschulschriften / 5
170
NBER working paper series
154
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
143
Journal of the Academy of Marketing Science
135
Working paper / National Bureau of Economic Research, Inc.
133
NBER Working Paper
132
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
126
Information economics and policy : IEP
121
Gabler Edition Wissenschaft
117
The journal of business & industrial marketing
117
MPRA Paper
116
Journal of promotion management : JPM
113
Marketing intelligence & planning
113
Jahrbuch der Absatz- und Verbrauchsforschung
112
Journal of marketing research : JMR
107
International journal of internet marketing and advertising : IJIMA
105
Psychology & marketing
102
European journal of operational research : EJOR
99
Springer eBook Collection
99
Business horizons
95
Marketing : ZFP ; journal of research and management
95
CESifo working papers
94
Technological forecasting & social change : an international journal
92
International journal of industrial organization
90
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ECONIS (ZBW)
150
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1
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
2
Integrating social media within an integrated marketing communication decision-making framework
Valos, Michael J.
;
Maplestone, Vanya Louise
;
Polonsky, …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
Saved in:
3
"Is there a gap in the market, and is there a market in the gap?" : How
advertising
planning performs markets
Jacobi, Erik S.
;
Freund, James
;
Araujo, Luis
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 37-61
Persistent link: https://www.econbiz.de/10010511385
Saved in:
4
Unpacking celebrity brands through unpaid market communications
Davies, Fiona
;
Slater, Stephanie
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 665-684
Persistent link: https://www.econbiz.de/10011325769
Saved in:
5
Less in more : is a green demarketing strategy sustainable?
Armstrong Soule, Catherine A.
;
Reich, Brandon J.
- In:
Journal of marketing management : MM
31
(
2015
)
13/14
,
pp. 1403-1427
Persistent link: https://www.econbiz.de/10011405575
Saved in:
6
The
Internet
of total corporate communications, quaternary corporate communications and the corporate marketing
Internet
revolution : commentary
Balmer, John M. T.
;
Yen, Dorothy A.
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10011697787
Saved in:
7
Marketing (as) rhetoric : paradigms, provocations, and perspectives
Brown, Stephen
;
Hackley, Christopher E.
;
Hunt, Shelby D.
; …
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1336-1378
Persistent link: https://www.econbiz.de/10011988070
Saved in:
8
Social marketing : throughts form an empathetic outsider
Bakan, Joel
- In:
Journal of marketing management : MM
32
(
2016
)
11/12
,
pp. 1183-1189
Persistent link: https://www.econbiz.de/10011610963
Saved in:
9
Myriam's "adverteasing" : on the performative power of marketing promises
Cochoy, Franck
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10010511378
Saved in:
10
From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing
Antonetti, Paolo
;
Baines, Paul
;
Walker, Lorna
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 940-969
Persistent link: https://www.econbiz.de/10011405171
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