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What the subsistence marketplaces stream is really about : beginning with micro-level understanding and being bottom-up
Viswanathan, Madhu - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1570-1584
Persistent link: https://www.econbiz.de/10011854359
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Editorial: Introduction to a special section on subsistance marketplaces : moving bottom-up from marketplace insights to managerial impications
Sridharan, Srinivas; Viswanathan, Madhu; Benton, Raymond; … - In: Journal of marketing management : MM 30 (2014) 5/6, pp. 435-438
Persistent link: https://www.econbiz.de/10010376956
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Subalterns, empowerment and the failed imagination of markets
Khare, Apoorv; Varman, Rohit - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1593-1602
Persistent link: https://www.econbiz.de/10011854428