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Journal of marketing management : MM
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What the subsistence marketplaces stream is really about : beginning with micro-level understanding and being bottom-up
Viswanathan, Madhu
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1570-1584
Persistent link: https://www.econbiz.de/10011854359
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Editorial: Introduction to a special section on subsistance marketplaces : moving bottom-up from marketplace insights to managerial impications
Sridharan, Srinivas
;
Viswanathan, Madhu
;
Benton, Raymond
; …
- In:
Journal of marketing management : MM
30
(
2014
)
5/6
,
pp. 435-438
Persistent link: https://www.econbiz.de/10010376956
Saved in:
3
Subalterns, empowerment and the failed imagination of markets
Khare, Apoorv
;
Varman, Rohit
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1593-1602
Persistent link: https://www.econbiz.de/10011854428
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