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~isPartOf:"Journal of marketing management : MM"
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Neuromarketing : die innovativ...
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Consumer behaviour
307
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307
Marketing
68
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53
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53
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45
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Piacentini, Maria
7
Hogg, Margaret K.
6
Belk, Russell W.
5
Hunt, Shelby D.
5
Michaelidou, Nina
5
Tadajewski, Mark
5
Varman, Rohit
5
Veer, Ekant
5
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4
Brown, Stephen
4
Carlson, Jamie
4
Dennis, Charles
4
Harris, Lloyd C.
4
Jayawardhena, Chanaka
4
Maclaran, Pauline
4
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4
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4
Szmigin, Isabelle
4
Tynan, Caroline
4
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3
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3
Brennan, Ross
3
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3
Dermody, Janine
3
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Garry, Tony
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3
Shankar, Avi
3
Taheri, Babak
3
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3
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3
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Journal of marketing management : MM
Journal of business research : JBR
2,191
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1,958
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1,715
International journal of consumer studies
781
Psychology & marketing
753
International journal of hospitality management
741
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549
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
348
Journal of the Academy of Marketing Science
342
Journal of travel and tourism marketing
341
Journal of international consumer marketing
336
Marketing letters : a journal of research in marketing
329
Journal of economic psychology : research in economic psychology and behavioral economics
326
Tourism management : research, policies, practice
319
Journal of retailing
318
Journal of business ethics : JOBE
315
Cogent business & management
313
Journal of consumer behaviour : an international research review
299
International journal of retail & distribution management
296
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ECONIS (ZBW)
389
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1
Boris Artzbasheff and the art of anthropomorphic
marketing
in early American consumer culture
Patsiaouras, Georgios
;
Fitchett, James
;
Saren, Michael
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 117-137
Persistent link: https://www.econbiz.de/10010338662
Saved in:
2
Barriers to advancing the science and practice of
marketing
Baron, Andrew Scott
;
Zaltman, Gerald
;
Olson, Jerry C.
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
Saved in:
3
This is your brain on
neuromarketing
: reflections on a decade of research
Lee, Nick
;
Brandes, Leif
;
Chamberlain, Laura
;
Senior, Carl
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 878-892
Persistent link: https://www.econbiz.de/10011753460
Saved in:
4
An introspective, retrospective, futurespective analysis of the attack advertising in the 2010 British General Election
Dermody, Janine
;
Hanmer-Lloyd, Stuart
- In:
Journal of marketing management : MM
27
(
2011
)
7/8
,
pp. 736-761
Persistent link: https://www.econbiz.de/10009310367
Saved in:
5
Young British partisans' non-voters' processing of attack election advertising and the implications for
marketing
politics
Dermody, Janine
;
Hanmer-Lloyd, Stuart
;
Koenig-Lewis, Nicole
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 974-1005
Persistent link: https://www.econbiz.de/10010411298
Saved in:
6
Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal
Lunardo, Renaud
;
Gergaud, Olivier
;
Livat, Florine
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 685-712
Persistent link: https://www.econbiz.de/10011325768
Saved in:
7
The authentic celebrity brand : unpacking Ai Weiwei's celebritised selves
Preece, Chloe
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 616-645
Persistent link: https://www.econbiz.de/10011325775
Saved in:
8
Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell Brand
Mills, Scott
;
Patterson, Anthony
;
Quinn, Lee
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
Saved in:
9
Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
Wyllie, Jessica
;
Carlson, Jamie
;
Rosenberger, Philip J.
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 697-718
Persistent link: https://www.econbiz.de/10010375803
Saved in:
10
A cultural exploration of consumers' interactions and relationships with celebrities
Banister, Emma N.
;
Cocker, Hayley L.
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 1-29
Persistent link: https://www.econbiz.de/10010338666
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