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Boris Artzbasheff and the art of anthropomorphic marketing in early American consumer culture
Patsiaouras, Georgios; Fitchett, James; Saren, Michael - In: Journal of marketing management : MM 30 (2014) 1/2, pp. 117-137
Persistent link: https://www.econbiz.de/10010338662
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Barriers to advancing the science and practice of marketing
Baron, Andrew Scott; Zaltman, Gerald; Olson, Jerry C. - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
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This is your brain on neuromarketing : reflections on a decade of research
Lee, Nick; Brandes, Leif; Chamberlain, Laura; Senior, Carl - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 878-892
Persistent link: https://www.econbiz.de/10011753460
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An introspective, retrospective, futurespective analysis of the attack advertising in the 2010 British General Election
Dermody, Janine; Hanmer-Lloyd, Stuart - In: Journal of marketing management : MM 27 (2011) 7/8, pp. 736-761
Persistent link: https://www.econbiz.de/10009310367
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Young British partisans' non-voters' processing of attack election advertising and the implications for marketing politics
Dermody, Janine; Hanmer-Lloyd, Stuart; Koenig-Lewis, Nicole - In: Journal of marketing management : MM 30 (2014) 9/10, pp. 974-1005
Persistent link: https://www.econbiz.de/10010411298
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Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal
Lunardo, Renaud; Gergaud, Olivier; Livat, Florine - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 685-712
Persistent link: https://www.econbiz.de/10011325768
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The authentic celebrity brand : unpacking Ai Weiwei's celebritised selves
Preece, Chloe - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 616-645
Persistent link: https://www.econbiz.de/10011325775
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Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell Brand
Mills, Scott; Patterson, Anthony; Quinn, Lee - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
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Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
Wyllie, Jessica; Carlson, Jamie; Rosenberger, Philip J. - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 697-718
Persistent link: https://www.econbiz.de/10010375803
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A cultural exploration of consumers' interactions and relationships with celebrities
Banister, Emma N.; Cocker, Hayley L. - In: Journal of marketing management : MM 30 (2014) 1/2, pp. 1-29
Persistent link: https://www.econbiz.de/10010338666