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Social Web
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Journal of marketing management : MM
Journal of business research : JBR
501
Online Information Review
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Technological forecasting & social change : an international journal
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SpringerLink / Bücher
287
Journal of retailing and consumer services
254
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CESifo working papers
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Springer eBook Collection
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Industrial marketing management : the international journal for industrial and high-tech firms
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Information economics and policy : IEP
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Business horizons
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Journal of information & knowledge management : JIKM
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Psychology & marketing
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Management information systems : mis quarterly
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International journal of production research
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International journal of networking and virtual organisations : IJNVO
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HMD : Praxis der Wirtschaftsinformatik
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International journal of hospitality management
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Journal of Documentation
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
80
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1
Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie
;
Prothero, Andrea
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
Saved in:
2
Private bloggers' motivations to produce content : a gratifications theory perspective
Sepp, Marianne
;
Liljander, Veronica
;
Gummerus, Johanna
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1479-1503
Persistent link: https://www.econbiz.de/10009412783
Saved in:
3
Fashionably volutuous : mormative femininity and resistant performative tactics in fatshion blogs
Harju, Anu A.
;
Houvinen, Annamari
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1602-1625
Persistent link: https://www.econbiz.de/10011407816
Saved in:
4
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
5
Metaverse-retail service quality : a future framework for retail service quality in the 3D
internet
Gadalla, Eman
;
Keeling, Kathy
;
Abosag, Ibrahim
- In:
Journal of marketing management : MM
29
(
2013
)
13/14
,
pp. 1493-1517
Persistent link: https://www.econbiz.de/10010230102
Saved in:
6
How are young music artists configuring their media and sales platforms in the digital age?
Leenders, Mark A. A. M.
;
Farrell, Mark A.
;
Zwaan, Koos
; …
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1799-1817
Persistent link: https://www.econbiz.de/10011406202
Saved in:
7
Theorising digital personhood : a dramaturgical approach
Kerrigan, Finola
;
Hart, Andrew
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1701-1721
Persistent link: https://www.econbiz.de/10011608064
Saved in:
8
Physically freeing : breaking taboos through online displays of the sexual self
Veer, Ekant
;
Golf-Papez, Maja
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1105-1125
Persistent link: https://www.econbiz.de/10011981542
Saved in:
9
How does the web make youth feel? : exploring the positive digital native rhetoric
Page, Kelly
;
DK
;
Mapstone, Mark
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1345-1366
Persistent link: https://www.econbiz.de/10008810651
Saved in:
10
Corporate reputation in the era of Web 2.0 : the case of Primark
Jones, Brian
;
Temperley, John
;
Lima, Anderson
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 927-939
Persistent link: https://www.econbiz.de/10003902389
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