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Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie; Prothero, Andrea - In: Journal of marketing management : MM 34 (2018) 7/8, pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
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Private bloggers' motivations to produce content : a gratifications theory perspective
Sepp, Marianne; Liljander, Veronica; Gummerus, Johanna - In: Journal of marketing management : MM 27 (2011) 13/14, pp. 1479-1503
Persistent link: https://www.econbiz.de/10009412783
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Fashionably volutuous : mormative femininity and resistant performative tactics in fatshion blogs
Harju, Anu A.; Houvinen, Annamari - In: Journal of marketing management : MM 31 (2015) 15/16, pp. 1602-1625
Persistent link: https://www.econbiz.de/10011407816
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Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine; Harness, David - In: Journal of marketing management : MM 34 (2018) 17/18, pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
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Metaverse-retail service quality : a future framework for retail service quality in the 3D internet
Gadalla, Eman; Keeling, Kathy; Abosag, Ibrahim - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1493-1517
Persistent link: https://www.econbiz.de/10010230102
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How are young music artists configuring their media and sales platforms in the digital age?
Leenders, Mark A. A. M.; Farrell, Mark A.; Zwaan, Koos; … - In: Journal of marketing management : MM 31 (2015) 17/18, pp. 1799-1817
Persistent link: https://www.econbiz.de/10011406202
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Theorising digital personhood : a dramaturgical approach
Kerrigan, Finola; Hart, Andrew - In: Journal of marketing management : MM 32 (2016) 17/18, pp. 1701-1721
Persistent link: https://www.econbiz.de/10011608064
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Physically freeing : breaking taboos through online displays of the sexual self
Veer, Ekant; Golf-Papez, Maja - In: Journal of marketing management : MM 34 (2018) 13/14, pp. 1105-1125
Persistent link: https://www.econbiz.de/10011981542
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How does the web make youth feel? : exploring the positive digital native rhetoric
Page, Kelly; DK; Mapstone, Mark - In: Journal of marketing management : MM 26 (2010) 13/14, pp. 1345-1366
Persistent link: https://www.econbiz.de/10008810651
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Corporate reputation in the era of Web 2.0 : the case of Primark
Jones, Brian; Temperley, John; Lima, Anderson - In: Journal of marketing management : MM 25 (2009) 9/10, pp. 927-939
Persistent link: https://www.econbiz.de/10003902389