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Punj, Girish - In: Journal of marketing management : MM 33 (2017) 15/16, pp. 1402-1412

Persistent link: https://www.econbiz.de/10011850421

Denegri-Knott, Janice; Molesworth, Mike - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1561-1579

Persistent link: https://www.econbiz.de/10010230046

MacDonald, Emma K.; Uncles, Mark D. - In: Journal of marketing management : MM 23 (2007) 5/6, pp. 497-517

Persistent link: https://www.econbiz.de/10003492225

Leenders, Mark A. A. M.; Farrell, Mark A.; Zwaan, Koos; … - In: Journal of marketing management : MM 31 (2015) 17/18, pp. 1799-1817

Persistent link: https://www.econbiz.de/10011406202

Piercy, Niall - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 747-785

Persistent link: https://www.econbiz.de/10010375796

Piercy, Niall - In: Journal of marketing management : MM 25 (2009) 5/6, pp. 551-570

Persistent link: https://www.econbiz.de/10003874167

Reppel, Alexander E.; Szmigin, Isabelle - In: Journal of marketing management : MM 26 (2010) 3/4, pp. 321-342

Persistent link: https://www.econbiz.de/10003984942

Baron, Andrew Scott; Zaltman, Gerald; Olson, Jerry C. - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 893-908

Persistent link: https://www.econbiz.de/10011753466

Belk, Russell W.; Caldwell, Marylouise; Devinney, … - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 432-458

Persistent link: https://www.econbiz.de/10011934543

Atik, Deniz; Firat, A. Fuat - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 836-860

Persistent link: https://www.econbiz.de/10009790972