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Myriam's "adverteasing" : on the performative power of marketing promises
Cochoy, Franck - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 123-140
Persistent link: https://www.econbiz.de/10010511378
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"Is there a gap in the market, and is there a market in the gap?" : How advertising planning performs markets
Jacobi, Erik S.; Freund, James; Araujo, Luis - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 37-61
Persistent link: https://www.econbiz.de/10010511385
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Boris Artzbasheff and the art of anthropomorphic marketing in early American consumer culture
Patsiaouras, Georgios; Fitchett, James; Saren, Michael - In: Journal of marketing management : MM 30 (2014) 1/2, pp. 117-137
Persistent link: https://www.econbiz.de/10010338662
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Young British partisans' non-voters' processing of attack election advertising and the implications for marketing politics
Dermody, Janine; Hanmer-Lloyd, Stuart; Koenig-Lewis, Nicole - In: Journal of marketing management : MM 30 (2014) 9/10, pp. 974-1005
Persistent link: https://www.econbiz.de/10010411298
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Marketing (as) rhetoric : paradigms, provocations, and perspectives
Brown, Stephen; Hackley, Christopher E.; Hunt, Shelby D.; … - In: Journal of marketing management : MM 34 (2018) 15/16, pp. 1336-1378
Persistent link: https://www.econbiz.de/10011988070
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Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
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"Elephants can't gallop" : performativity, knowledge and power in the market for lay-investing
Roscoe, Philip - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 193-218
Persistent link: https://www.econbiz.de/10010511364
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Fashion creation and diffusion : the institution of marketing
Atik, Deniz; Firat, A. Fuat - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 836-860
Persistent link: https://www.econbiz.de/10009790972
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Marketing, violence and social cohesion : first steps to a conceptual approach to the understanding of the normalising role of marketing
Bouchet, Dominique - In: Journal of marketing management : MM 34 (2018) 11/12, pp. 1048-1062
Persistent link: https://www.econbiz.de/10011962134
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Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.; Caldwell, Marylouise; Devinney, … - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 432-458
Persistent link: https://www.econbiz.de/10011934543