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Strategic drivers, anticipated and unanticipated outcomes of customer engagement
Hollebeek, Linda D.; Conduit, Jodie; Brodie, Roderick J. - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 393-398
Persistent link: https://www.econbiz.de/10011483099
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Understanding contemporary marketing: Development of a classification scheme
Coviello, Nicole E.; Brodie, Roderick J.; Munro, Hugh J. - In: Journal of marketing management : MM 13 (1997) 6, pp. 501-578
Persistent link: https://www.econbiz.de/10006996653
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Towards a paradigm shift in marketing? An examination of current marketing practices
Brodie, Roderick J.; Coviello, Nicole E.; Brookes, … - In: Journal of marketing management : MM 13 (1997) 5, pp. 383-406
Persistent link: https://www.econbiz.de/10006997632
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Assessing the Role of e-Marketing in Contemporary Marketing Practice
Coviello, Nicole E.; Brodie, Roderick J.; Brookes, … - In: Journal of marketing management : MM 19 (2003) 7-8, pp. 857-882
Persistent link: https://www.econbiz.de/10006967199
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Understanding the Characteristics of Price Elasticities for Frequently Purchased Packaged Goods
Danaher, Peter J.; Brodie, Roderick J. - In: Journal of marketing management : MM 16 (2000) 8, pp. 917-936
Persistent link: https://www.econbiz.de/10006981203