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~isPartOf:"Journal of marketing management : MM"
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Journal of marketing management : MM
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Determinants and outcomes of superstitious beliefs : a multi-study approach
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Turri, Anna M.
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1397-1417
Persistent link: https://www.econbiz.de/10011988075
Saved in:
2
Critical historical research method and marketing scholarship
Yan, Qiang
;
Hyman, Michael R.
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 841-864
Persistent link: https://www.econbiz.de/10011935679
Saved in:
3
Anthropomorphic responses to new-to-market logos
Payne, Collin R.
;
Hyman, Michael R.
;
Niculescu, Mihai
; …
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10009733430
Saved in:
4
Anthropomorphic responses to new-to-market logos
Payne, Collin R.
;
Hyman, Michael R.
;
Niculescu, Mihai
; …
- In:
Journal of marketing management : MM
29
(
2013
)
1
,
pp. 122-140
Persistent link: https://www.econbiz.de/10010093122
Saved in:
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