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The marketing accounting interface : lessons and limitations
Sidhu, Baljit K.; Roberts, John H. - In: Journal of marketing management : MM 24 (2008) 7/8, pp. 669-686
Persistent link: https://www.econbiz.de/10003768141
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Assessing marketing performance : dont't settle for a silver metric
Ambler, Tim; Roberts, John H. - In: Journal of marketing management : MM 24 (2008) 7/8, pp. 733-750
Persistent link: https://www.econbiz.de/10003768182
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Assessing marketing performance: don't settle for a silver metric
Ambler, Tim; Roberts, John - In: Journal of marketing management : MM 24 (2008) 7, pp. 733-751
Persistent link: https://www.econbiz.de/10008416637
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The marketing accounting interface - lessons and limitations
Sidhu, Baljit; Roberts, John - In: Journal of marketing management : MM 24 (2008) 7, pp. 669-687
Persistent link: https://www.econbiz.de/10008416640