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Quantitative methods in marketing: the multivariate jungle revisited--introduction and overview to Special Edition
Hooley, Graham J.; Hussey, Michael K. - In: Journal of marketing management : MM 10 (1994) 1-3, pp. 3-12
Persistent link: https://www.econbiz.de/10007011182
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Evolving priorities in sponsorship: From media management to network management
Ryan, Annmarie; Fahy, John - In: Journal of marketing management : MM 28 (2012) 9, pp. 1132-1159
Persistent link: https://www.econbiz.de/10010000001
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Market-focused Resources, Competitive Positioning and Firm Performance
Hooley, Graham; Greenley, Gordon; Fahy, John; Cadogan, John - In: Journal of marketing management : MM 17 (2001) 5-6, pp. 503-520
Persistent link: https://www.econbiz.de/10006978308
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Evolving priorities in sponsorship : from media management to network management
Ryan, Annmarie; Fahy, John - In: Journal of marketing management : MM 28 (2012) 9/10, pp. 1132-1158
Persistent link: https://www.econbiz.de/10009615207
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3. A development of the domain of marketing planning
Greenley, Gordon E.; Oktemgil, Mehmet - In: Journal of marketing management : MM 12 (1996) 1-3, pp. 29-52
Persistent link: https://www.econbiz.de/10007001856
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Conceptualising town centre image and the consumer experience
Hart, Cathy; Stachow, Grazyna; Cadogan, John W. - In: Journal of marketing management : MM 29 (2013) 15/16, pp. 1753-1781
Persistent link: https://www.econbiz.de/10010235016
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Book Reviews
Cadogan, John W. - In: Journal of marketing management : MM 20 (2004) 1-2, pp. 265
Persistent link: https://www.econbiz.de/10006964828
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Partner Symmetries, Partner Conflict and the Quality of Joint Venture Marketing Strategy: An Empirical Investigation
Morris, Bennet G.A.; Cadogan, John W. - In: Journal of marketing management : MM 17 (2001) 1-2, pp. 223-256
Persistent link: https://www.econbiz.de/10006979832
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An Experimental Analysis of the Impact of a Behaviour Modification Programme on Salespersons' Effort and Performance Behaviours
Cadogan, John W.; Simintiras, Antonis C. - In: Journal of marketing management : MM 10 (1994) 7, pp. 605-620
Persistent link: https://www.econbiz.de/10007011130