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Consumer behaviour
307
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307
Brand management
49
Markenführung
49
Brand image
35
Markenimage
35
Beziehungsmarketing
33
Relationship marketing
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Piacentini, Maria
7
Hogg, Margaret K.
6
Belk, Russell W.
5
Michaelidou, Nina
5
Veer, Ekant
5
Carlson, Jamie
4
Dennis, Charles
4
Harris, Lloyd C.
4
McKechnie, Sally
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Carrigan, Marylyn
3
Devlin, James F.
3
Hamilton, Kathy
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Maclaran, Pauline
3
Moraes, Caroline
3
Rosenberger, Philip J.
3
Shankar, Avi
3
Uncles, Mark D.
3
Vom Lehn, Dirk
3
Wells, Victoria
3
Arsel, Zeynep
2
Baron, Steve
2
Beatson, Amanda
2
Bettany, Shona M.
2
Beverland, Michael B.
2
Bradshaw, Alan
2
Broderick, Anne
2
Brownlie, Douglas
2
Canhoto, Ana Isabel Domingos
2
Cappellini, Benedetta
2
Cherrier, Hélène
2
Cocker, Hayley L.
2
Cova, Bernard
2
Cronin, James
2
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Journal of marketing management : MM
Journal of business research : JBR
2,066
Journal of retailing and consumer services
1,950
Texto para discussão / Instituto de Pesquisa Econômica Aplicada
1,009
International journal of consumer studies
768
International journal of hospitality management
739
NBER working paper series
717
Psychology & marketing
672
Revista brasileira de economia : RBE ; revista da Escola de Pós-Graduação em Economia da Fundação Getúlio Vargas
614
Working paper / National Bureau of Economic Research, Inc.
603
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER Working Paper
524
Pesquisa e planejamento econômico : PPE
501
Brazilian journal of political economy
481
SpringerLink / Bücher
419
Estudos econômicos : publicação trimestral do Departamento de Economia da Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo
406
Asia Pacific journal of marketing and logistics
394
The journal of product & brand management
393
Technological forecasting & social change : an international journal
366
The journal of brand management : an international journal
355
European journal of marketing : EJM
349
Journal of marketing research : JMR
344
Discussion paper
343
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Texto para Discussão
341
Management science : journal of the Institute for Operations Research and the Management Sciences
334
Cogent business & management
322
Journal of international consumer marketing
321
Journal of travel and tourism marketing
321
Tourism management : research, policies, practice
312
Journal of retailing
303
Journal of marketing communications
297
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
295
Journal of marketing
295
Journal of fashion marketing and management
294
Marketing letters : a journal of research in marketing
294
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
292
The journal of consumer marketing
287
Journal of consumer behaviour : an international research review
285
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ECONIS (ZBW)
312
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1
A comprehensive examination of internet banking user behaviour : evidence from customers yet to adopt, currently using and stopped using
Wu, Meimei
;
Jayawardhena, Chanaka
;
Hamilton, Robert
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 1006-1038
Persistent link: https://www.econbiz.de/10010411297
Saved in:
2
Sadness bright as glass : the acceptance of emotionally sensitive radical innovation
Hurmerinta, Leila
;
Sandberg, Brigitta
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 918-939
Persistent link: https://www.econbiz.de/10011405129
Saved in:
3
Exploring the factors that support adoption and sustained use of health and fitness wearables
Canhoto, Ana Isabel Domingos
;
Arp, Sabrina
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 32-60
Persistent link: https://www.econbiz.de/10011690530
Saved in:
4
Consumer attitudes towards sustainability aspects of food production : insights from three continents
Krystallis, Athanasios
;
Grunert, Klaus G.
;
Barcellos, …
- In:
Journal of marketing management : MM
28
(
2012
)
3/4
,
pp. 334-372
Persistent link: https://www.econbiz.de/10009545978
Saved in:
5
"Tweet dreams are made of this, who are we to disagree?" : adventures in a #Brave New World of #tweets, #Twitter, #student engagement and #excitement with #learning
Barn, Sukhbinder S.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 965-986
Persistent link: https://www.econbiz.de/10011612537
Saved in:
6
The impact of complexity and perceived difficulty on consumer revisit intentions
Reynolds, Nina
;
Ruiz de Maya, Salvador
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 625-645
Persistent link: https://www.econbiz.de/10009776462
Saved in:
7
Special issue on CRM : technology adoption, business implications, and social and cultural concerns
Ali, Maged
;
Melewar, T. C.
;
Dennis, Charles
- In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 391-392
Persistent link: https://www.econbiz.de/10009761858
Saved in:
8
Special issue 2: CRM : Technology adoption, business implications, and social and cultural concerns
In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 393-516
Persistent link: https://www.econbiz.de/10010376992
Saved in:
9
Psychic distance, marketing strategy and performance in export ventures of Brazilian firms
Sousa, Carlos M. P.
;
Lengler, Jorge
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 591-610
Persistent link: https://www.econbiz.de/10003874178
Saved in:
10
Understanding the town centre customer experience (TCCE)
Stocchi, Lara
;
Hart, Cathy
;
Haji, Iftakar
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1562-1587
Persistent link: https://www.econbiz.de/10011608042
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