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Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai; Nyadzayo, Munyaradzi; Johnson, Lester W. - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
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The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes; Pedersen, Per Egil - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
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Social media engagement : a model of antecedents and relational outcomes
Dessart, Laurence - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 375-399
Persistent link: https://www.econbiz.de/10011709133
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A temporal analysis of behavioural brand loyalty among urban Chinese consumers
Uncles, Mark D.; Wang, Chao; Kwok, Simon - In: Journal of marketing management : MM 26 (2010) 9/10, pp. 921-942
Persistent link: https://www.econbiz.de/10008664021
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Media amplification of a brand crisis and its affect on brand trust
Yannopoulou, Natalia; Koronis, Epaminodas; Elliott, Richard - In: Journal of marketing management : MM 27 (2011) 5/6, pp. 530-546
Persistent link: https://www.econbiz.de/10009159916
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Demystifying customer brand engagement : exploring the loyalty nexus
Hollebeek, Linda D. - In: Journal of marketing management : MM 27 (2011) 7/8, pp. 785-807
Persistent link: https://www.econbiz.de/10009310364