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Pester power : a battle of wills between children and their parents
Lawlor, Margaret-Anne; Prothero, Andrea - In: Journal of marketing management : MM 27 (2011) 5/6, pp. 561-581
Persistent link: https://www.econbiz.de/10009159905
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Issue 4 - Special Issue: Marketing to Children - Children's Understanding of Television Advertising Intent
Lawlor, Margaret-Anne; Prothero, Andrea - In: Journal of marketing management : MM 19 (2003) 3-4, pp. 411-432
Persistent link: https://www.econbiz.de/10006968791
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The Established and Potential Mediating Variables in the Child's Understanding of Advertising Intent: Towards a Research Agenda
Lawlor, Margaret-Anne; Prothero, Andrea - In: Journal of marketing management : MM 18 (2002) 5-6, pp. 481-500
Persistent link: https://www.econbiz.de/10006973502
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Pester power - A battle of wills between children and their parents
Lawlor, Margaret-Anne; Prothero, Andrea - In: Journal of marketing management : MM 27 (2011) 5, pp. 561-582
Persistent link: https://www.econbiz.de/10008995015
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Pester power - A battle of wills between children and their parents
Lawlor, Margaret-Anne; Prothero, Andrea - In: Journal of marketing management : MM 27 (2011) 5, pp. 561-582
Persistent link: https://www.econbiz.de/10008997399
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Academy of Marketing Conference 2005 "Marketing: Building Business, Shaping Society"
Ui Ghallachoir, Kate; O'Driscoll, Aidan; Mcdonagh, Pierre; … - In: Journal of marketing management : MM 21 (2005) 5-6, pp. 469-472
Persistent link: https://www.econbiz.de/10006956538
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Understanding digital content marketing
Rowley, Jennifer - In: Journal of marketing management : MM 24 (2008) 5/6, pp. 517-540
Persistent link: https://www.econbiz.de/10003746665
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A practitioner-led strategic place brand-management model
Hanna, Sonya; Rowley, Jennifer - In: Journal of marketing management : MM 29 (2013) 15/16, pp. 1782-1815
Persistent link: https://www.econbiz.de/10010235013
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Customer-perceived value in business-to-business relationships : a study of software customers
Parry, Sara; Rowley, Jennifer; Jones, Rosalind; … - In: Journal of marketing management : MM 28 (2012) 7/8, pp. 887-911
Persistent link: https://www.econbiz.de/10009577001
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Towards a strategic place brand-management model
Hanna, Sonya; Rowley, Jennifer - In: Journal of marketing management : MM 27 (2011) 5/6, pp. 458-476
Persistent link: https://www.econbiz.de/10009159931