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~isPartOf:"Journal of marketing management : MM"
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Eco-labelling brand strategy :...
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Consumer behaviour
307
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307
Brand management
101
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101
Brand image
47
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47
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41
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41
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Piacentini, Maria
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Belk, Russell W.
5
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5
Veer, Ekant
5
Carlson, Jamie
4
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4
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3
Brownlie, Douglas
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Cova, Bernard
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Dennis, Charles
3
Devlin, James F.
3
Jafari, Aliakbar
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2
Bettany, Shona M.
2
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2
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2
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Journal of marketing management : MM
Journal of business research : JBR
2,213
Journal of retailing and consumer services
1,975
International journal of consumer studies
776
International journal of hospitality management
767
Psychology & marketing
690
SpringerLink / Bücher
686
The journal of brand management : an international journal
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
591
NBER working paper series
577
The journal of product & brand management
495
Working paper / National Bureau of Economic Research, Inc.
485
Journal of marketing research : JMR
432
NBER Working Paper
430
Asia Pacific journal of marketing and logistics
414
European journal of marketing : EJM
413
Management science : journal of the Institute for Operations Research and the Management Sciences
396
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
354
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
349
Tourism management : research, policies, practice
344
Journal of travel and tourism marketing
342
Journal of marketing
336
Journal of international consumer marketing
333
Journal of retailing
332
Journal of marketing communications
329
Marketing letters : a journal of research in marketing
321
Journal of fashion marketing and management
317
Cogent business & management
316
Journal of business ethics : JOBE
315
Technological forecasting & social change : an international journal
312
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
310
International journal of retail & distribution management
308
Journal of the Academy of Marketing Science
300
The international review of retail, distribution and consumer research
298
The journal of consumer marketing
297
Food policy : economics planning and politics of food and agriculture
295
Journal of consumer behaviour : an international research review
292
International journal of contemporary hospitality management
291
Marketing intelligence & planning
286
The journal of services marketing
274
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ECONIS (ZBW)
365
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365
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1
Brands and religious labels : a spillover perspective
Rauschnabel, Philipp A.
;
Herz, Marc
;
Schlegelmilch, Bodo B.
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1285-1309
Persistent link: https://www.econbiz.de/10011405235
Saved in:
2
Ethical claims and labelling : an analysis of consumers' beliefs and choice behaviours
Hoek, Janet
;
Roling, Nicole
;
Holdsworth, David
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 772-792
Persistent link: https://www.econbiz.de/10009790977
Saved in:
3
Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell
Brand
Mills, Scott
;
Patterson, Anthony
;
Quinn, Lee
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
Saved in:
4
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
5
Antecedents of consumer
brand
engagement and
brand
loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
6
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
Saved in:
7
Testing the robustness of
brand
partitions identified from purchase duplication analysis
Dawes, John G.
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 695-715
Persistent link: https://www.econbiz.de/10011577367
Saved in:
8
The
brand
authenticity continuum : strategic approaches for building value
Napoli, Julie
;
Dickinson-Delaporte, Sonia
;
Beverland, …
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1201-1229
Persistent link: https://www.econbiz.de/10011585295
Saved in:
9
A
brand
preference and repurchase intention model : the role of consumer experience
Ebrahim, Reham
;
Ghoneim, Ahmad
;
Irani, Zahir
;
Ying, Fan
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1230-1259
Persistent link: https://www.econbiz.de/10011585296
Saved in:
10
Exploring the
brand
's world-as-asemblage : the
brand
as a market shaping device
Onyas, Winfred Ikiring
;
Ryan, Annmarie
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 141-166
Persistent link: https://www.econbiz.de/10010511373
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