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Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian; Shaw, Eric H. - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
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Historical research in marketing theory and practice : a review essay
Tadajewski, Mark; Jones, D. G. Brian - In: Journal of marketing management : MM 30 (2014) 11/12, pp. 1239-1291
Persistent link: https://www.econbiz.de/10010433925
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Parallel universes and disciplinary space : the bifurcation of managerialism and social science in marketing studies
Hackley, Christopher E. - In: Journal of marketing management : MM 25 (2009) 7/8, pp. 643-659
Persistent link: https://www.econbiz.de/10003886206
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Marketing theory: breaking the siege of incrementalism
Dholakia, Nikhilesh - In: Journal of marketing management : MM 25 (2009) 7/8, pp. 825-829
Persistent link: https://www.econbiz.de/10003886249
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Beyond critical marketing
Firat, A. Fuat - In: Journal of marketing management : MM 25 (2009) 7/8, pp. 831-834
Persistent link: https://www.econbiz.de/10003886252
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Working the limits of method : the possibilities of critical reflexive practice in marketing and consumer research
Bettany, Shona; Woodruffe-Burton, Helen - In: Journal of marketing management : MM 25 (2009) 7/8, pp. 661-679
Persistent link: https://www.econbiz.de/10003886218
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Reframing critical marketing
Shankar, Avi - In: Journal of marketing management : MM 25 (2009) 7/8, pp. 681-696
Persistent link: https://www.econbiz.de/10003886224
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Praxis or performance: does critical marketing have a gender blind-spot?
Maclaran, Pauline; Miller, Caroline; Parsons, Elizabeth; … - In: Journal of marketing management : MM 25 (2009) 7/8, pp. 713-728
Persistent link: https://www.econbiz.de/10003886234
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Veblen and Darwin: tracing the intellectual roots of evolutionism in consumer research
Patsiaouras, Georgios; Fitchett, James A. - In: Journal of marketing management : MM 25 (2009) 7/8, pp. 729-744
Persistent link: https://www.econbiz.de/10003886235
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Towards a critical political marketing agenda?
Moufahim, Mona; Lim, Ming - In: Journal of marketing management : MM 25 (2009) 7/8, pp. 763-776
Persistent link: https://www.econbiz.de/10003886238