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Marketing theory
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Journal of marketing management : MM
History of political economy
457
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453
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390
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Industrial marketing management : the international journal for industrial and high-tech firms
64
Research in the history of economic thought and methodology : a research annual
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Journal of macromarketing : examining the interactions among markets, marketing, and society
60
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58
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57
NBER working paper series
55
Journal of evolutionary economics : JEE
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Journal of institutional economics
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ECONIS (ZBW)
62
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1
Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
Saved in:
2
Historical research in marketing theory and practice : a review essay
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Journal of marketing management : MM
30
(
2014
)
11/12
,
pp. 1239-1291
Persistent link: https://www.econbiz.de/10010433925
Saved in:
3
Parallel universes and disciplinary space : the bifurcation of managerialism and social science in marketing studies
Hackley, Christopher E.
- In:
Journal of marketing management : MM
25
(
2009
)
7/8
,
pp. 643-659
Persistent link: https://www.econbiz.de/10003886206
Saved in:
4
Marketing theory: breaking the siege of incrementalism
Dholakia, Nikhilesh
- In:
Journal of marketing management : MM
25
(
2009
)
7/8
,
pp. 825-829
Persistent link: https://www.econbiz.de/10003886249
Saved in:
5
Beyond critical marketing
Firat, A. Fuat
- In:
Journal of marketing management : MM
25
(
2009
)
7/8
,
pp. 831-834
Persistent link: https://www.econbiz.de/10003886252
Saved in:
6
Working the limits of method : the possibilities of critical reflexive practice in marketing and consumer research
Bettany, Shona
;
Woodruffe-Burton, Helen
- In:
Journal of marketing management : MM
25
(
2009
)
7/8
,
pp. 661-679
Persistent link: https://www.econbiz.de/10003886218
Saved in:
7
Reframing critical marketing
Shankar, Avi
- In:
Journal of marketing management : MM
25
(
2009
)
7/8
,
pp. 681-696
Persistent link: https://www.econbiz.de/10003886224
Saved in:
8
Praxis or performance: does critical marketing have a gender blind-spot?
Maclaran, Pauline
;
Miller, Caroline
;
Parsons, Elizabeth
; …
- In:
Journal of marketing management : MM
25
(
2009
)
7/8
,
pp. 713-728
Persistent link: https://www.econbiz.de/10003886234
Saved in:
9
Veblen and Darwin: tracing the intellectual roots of evolutionism in consumer research
Patsiaouras, Georgios
;
Fitchett, James A.
- In:
Journal of marketing management : MM
25
(
2009
)
7/8
,
pp. 729-744
Persistent link: https://www.econbiz.de/10003886235
Saved in:
10
Towards a critical political marketing agenda?
Moufahim, Mona
;
Lim, Ming
- In:
Journal of marketing management : MM
25
(
2009
)
7/8
,
pp. 763-776
Persistent link: https://www.econbiz.de/10003886238
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