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Journal of marketing management : MM
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of business research : JBR
91
SpringerLink / Bücher
78
Qualitative market research : an international journal
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Marketing letters : a journal of research in marketing
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Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
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Journal of consumer behaviour : an international research review
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Journal of business economics : JBE
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Die Betriebswirtschaft : DBW
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Market research handbook
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Conjoint measurement : methods and applications
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Fundamentals of marketing research ; Vol. 2
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ECONIS (ZBW)
42
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1
Epistemologies in the wild : local knowledge and the notion of performativity
Nilsson, Johan
;
Helgesson, Claes-Fredrik
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 16-36
Persistent link: https://www.econbiz.de/10010511388
Saved in:
2
How organisations generate and use customer insight
Said, Emanuel
;
MacDonald, Emma K.
;
Wilson, Hugh
; …
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1158-1179
Persistent link: https://www.econbiz.de/10011405223
Saved in:
3
Tribal motivation in sponsorship and its influence on sponsor relationship development and corporate identity
Garry, Tony
;
Broderick, Anne J.
;
Lahiffe, Katy
- In:
Journal of marketing management : MM
24
(
2008
)
9/10
,
pp. 959-977
Persistent link: https://www.econbiz.de/10003786751
Saved in:
4
Market orientation and internet-related cognitions: inside the minds of small business managers
Celuch, Kevin
;
Green, Anna M.
;
Saxby, Carl
;
Ehlen, Craig
- In:
Journal of marketing management : MM
23
(
2007
)
3/4
,
pp. 227-242
Persistent link: https://www.econbiz.de/10003458955
Saved in:
5
Exploring impulse buying and variety seeking by retail shoppers: towards a common conceptual framework
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Marshall, Roger
- In:
Journal of marketing management : MM
26
(
2010
)
5/6
,
pp. 473-494
Persistent link: https://www.econbiz.de/10003995628
Saved in:
6
Coordination mechanisms in cross-functional teams : a product design perspective
Ainamo, Antti
- In:
Journal of marketing management : MM
23
(
2007
)
9/10
,
pp. 841-860
Persistent link: https://www.econbiz.de/10003603928
Saved in:
7
Power and control in the franchise network : an investigation of ex-franchisees and brand piracy
Frazer, Lorelle
;
Merrilees, Bill
;
Wright, Owen
- In:
Journal of marketing management : MM
23
(
2007
)
9/10
,
pp. 1037-1054
Persistent link: https://www.econbiz.de/10003604062
Saved in:
8
Co-constructing the narrative experience: staging and consuming the American Civil War at Gettysburg
Chronis, Athinodoros
- In:
Journal of marketing management : MM
24
(
2008
)
1/2
,
pp. 5-27
Persistent link: https://www.econbiz.de/10003677248
Saved in:
9
Theory into practice: meditations on cultures of accountability and interdisciplinary in marketing research
Brownlie, Douglas
;
Hewer, Paul
;
Ferguson, Pauline
- In:
Journal of marketing management : MM
23
(
2007
)
5/6
,
pp. 395-409
Persistent link: https://www.econbiz.de/10003492052
Saved in:
10
Testing the market maven concept
Goodey, Caroline
;
East, Robert
- In:
Journal of marketing management : MM
24
(
2008
)
3/4
,
pp. 265-282
Persistent link: https://www.econbiz.de/10003710261
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