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Journal of marketing management : MM
IZA Discussion Papers
55
MPRA Paper
42
Discussion paper series / IZA
32
Journal of business research : JBR
27
Journal of retailing and consumer services
26
CESifo Working Paper
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Physica A: Statistical Mechanics and its Applications
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ERIM Report Series Research in Management
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Journal of behavioral and experimental economics
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of economic psychology : research in economic psychology and behavioral economics
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European journal of marketing : EJM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of behavioral decision making
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Journal of marketing communications
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Journal of travel and tourism marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing Letters
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Marketing letters : a journal of research in marketing
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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1
Corporate citizenship and its impact upon consumer moralisation, decision-making and choice
McEachern, Morven G.
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 430-452
Persistent link: https://www.econbiz.de/10010512560
Saved in:
2
The relative impact of corporate reputation on consumer choice : beyond a halo effect
Burke, Paul F.
;
Dowling, Grahame R.
;
Wei, Edward
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1227-1257
Persistent link: https://www.econbiz.de/10011981599
Saved in:
3
When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.
;
O'Connor, Peter
;
Martin, Brett A. S.
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
Saved in:
4
Managing negative word-of-mouth : an exploratory study
Williams, Martin
;
Buttle, Francis A.
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1423-1447
Persistent link: https://www.econbiz.de/10010433914
Saved in:
5
Interact with me on my terms : a four segment Facebook engagement framework for marketers
Hodis, Monica Alexandra
;
Sriramachandramurthy, Rajendran
; …
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1255-1284
Persistent link: https://www.econbiz.de/10011405232
Saved in:
6
A study of trust over time within a social network mediated environment
Palmer, Adrian
;
Huo, Qunying
- In:
Journal of marketing management : MM
29
(
2013
)
15/16
,
pp. 1816-1833
Persistent link: https://www.econbiz.de/10010235010
Saved in:
7
The baby boomer market maven in the United Kingdom : an experienced diffuser of marketplace information
Sudbury-Riley, Lynn
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 716-749
Persistent link: https://www.econbiz.de/10011577368
Saved in:
8
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
9
Who says what to whom in what channel? : a rules theoretic perspective on word-of-mouth marketing
Buttle, Francis A.
;
Groeger, Lars
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1035-1059
Persistent link: https://www.econbiz.de/10011850299
Saved in:
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