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Corporate citizenship and its impact upon consumer moralisation, decision-making and choice
McEachern, Morven G. - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 430-452
Persistent link: https://www.econbiz.de/10010512560
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The relative impact of corporate reputation on consumer choice : beyond a halo effect
Burke, Paul F.; Dowling, Grahame R.; Wei, Edward - In: Journal of marketing management : MM 34 (2018) 13/14, pp. 1227-1257
Persistent link: https://www.econbiz.de/10011981599
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When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.; O'Connor, Peter; Martin, Brett A. S. - In: Journal of marketing management : MM 33 (2017) 15/16, pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
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Managing negative word-of-mouth : an exploratory study
Williams, Martin; Buttle, Francis A. - In: Journal of marketing management : MM 30 (2014) 13/14, pp. 1423-1447
Persistent link: https://www.econbiz.de/10010433914
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Interact with me on my terms : a four segment Facebook engagement framework for marketers
Hodis, Monica Alexandra; Sriramachandramurthy, Rajendran; … - In: Journal of marketing management : MM 31 (2015) 11/12, pp. 1255-1284
Persistent link: https://www.econbiz.de/10011405232
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A study of trust over time within a social network mediated environment
Palmer, Adrian; Huo, Qunying - In: Journal of marketing management : MM 29 (2013) 15/16, pp. 1816-1833
Persistent link: https://www.econbiz.de/10010235010
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The baby boomer market maven in the United Kingdom : an experienced diffuser of marketplace information
Sudbury-Riley, Lynn - In: Journal of marketing management : MM 32 (2016) 7/8, pp. 716-749
Persistent link: https://www.econbiz.de/10011577368
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The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara; Michaelidou, Nina; Pourazad, Naser; … - In: Journal of marketing management : MM 34 (2018) 13/14, pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
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Who says what to whom in what channel? : a rules theoretic perspective on word-of-mouth marketing
Buttle, Francis A.; Groeger, Lars - In: Journal of marketing management : MM 33 (2017) 13/14, pp. 1035-1059
Persistent link: https://www.econbiz.de/10011850299