Similar Search Results

Gironda, John T.; Korgaonkar, Pradeep K. - In: Journal of marketing management : MM 30 (2014) 5/6, pp. 571-605

Persistent link: https://www.econbiz.de/10010376923

Bianchi, Constanza; Andrews, Lynda; Wiese, Melanie; … - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 464-494

Persistent link: https://www.econbiz.de/10011709138

Dessart, Laurence; Veloutsou, Cleopatra; Morgan-Thomas, Anna - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 399-426

Persistent link: https://www.econbiz.de/10011483096

Malthouse, Edward C.; Calder, Bobby J.; Kim, Su Jung; … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 427-444

Persistent link: https://www.econbiz.de/10011483103

Solem, Birgit Andrine Apenes; Pedersen, Per Egil - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 445-468

Persistent link: https://www.econbiz.de/10011483105

Marbach, Julia; Raquel, Cristiana; Nunan, Daniel - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 502-525

Persistent link: https://www.econbiz.de/10011483111

Yang, Shuai; Lin, Shan; Carlson, Jeffrey R.; Ross, … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 526-557

Persistent link: https://www.econbiz.de/10011483113

Moraes, Caroline; Michaelidou, Nina; Meneses, Rita W. - In: Journal of marketing management : MM 30 (2014) 13/14, pp. 1377-1401

Persistent link: https://www.econbiz.de/10010433917

Veer, Ekant; Golf-Papez, Maja - In: Journal of marketing management : MM 34 (2018) 13/14, pp. 1105-1125

Persistent link: https://www.econbiz.de/10011981542

Kelly, Louise; Kerr, Gayle; Drennan, Judy - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1465-1489

Persistent link: https://www.econbiz.de/10011854283