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Cultivating group-oriented travel behaviour to major events : assessing the importance of customer-perceived value, enduring event involvement and attitude towards the host destina...
Carlson, Jamie; Rosenberger, Philip J.; Rahman, Mohammad M. - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1065-1089
Persistent link: https://www.econbiz.de/10011405195
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The influence of terrorism risk perception on purchase involvement and safety concern of international travellers
Seabra, Cláudia; Abrantes, José Luís; Kastenholz, … - In: Journal of marketing management : MM 30 (2014) 9/10, pp. 874-903
Persistent link: https://www.econbiz.de/10010410758
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Understanding communal and individual customer experiences in group-oriented event tourism : an activity theory perspective
Carlson, Jamie; Rahman, Mohammad Mafizur; Rosenberger, … - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 900-925
Persistent link: https://www.econbiz.de/10011612533
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Community crosstalk : an exploratory analysis of destination and festival eWOM on Twitter
Williams, Nigel L.; Inversini, Alessandro; Buhalis, … - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1113-1140
Persistent link: https://www.econbiz.de/10011405215
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Business tourists' perceptions of nation brands and capital city brands : a comparison between Dublin/Republic of Ireland, and Cardiff/Wales
Skinner, Heather - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 817-834
Persistent link: https://www.econbiz.de/10011746429
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Exploring the role of dark tourism in the creation of national identity of young Americans
Tinson, Julie S.; Saren, Michael; Roth, Bridget E. - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 856-880
Persistent link: https://www.econbiz.de/10011309049
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Bridging the gap for destination extreme sports : a model of sports tourism customer experience
Klaus, Philipp; Maklan, Stan - In: Journal of marketing management : MM 27 (2011) 13/14, pp. 1341-1365
Persistent link: https://www.econbiz.de/10009412795
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The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara; Michaelidou, Nina; Pourazad, Naser; … - In: Journal of marketing management : MM 34 (2018) 13/14, pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
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Cause for event: not-for-profit marketing through participant sports events
Taylor, Ruth; Shanka, Tekle - In: Journal of marketing management : MM 24 (2008) 9/10, pp. 945-958
Persistent link: https://www.econbiz.de/10003786749
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Exploration and its manifestations in the context of online shopping
Demangeot, Catherine; Broderick, Amanda J. - In: Journal of marketing management : MM 26 (2010) 13/14, pp. 1256-1278
Persistent link: https://www.econbiz.de/10008810704