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Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Leroy, Julie; Cléret, Baptiste; Boyer, Michel - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 538
Persistent link: https://www.econbiz.de/10011934558
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Nostalgia and brands : a sweet rather than a bitter cultural evocation of the past
Kessous, Aurélie - In: Journal of marketing management : MM 31 (2015) 17/18, pp. 1899-1923
Persistent link: https://www.econbiz.de/10011406213
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A comparative examination of consumer decision styles in Austria
Sinkovics, Rudolf R.; Leelapanyalert, Kannika Mink; … - In: Journal of marketing management : MM 26 (2010) 11/12, pp. 1021-1036
Persistent link: https://www.econbiz.de/10008757667
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Editorial: Multicultural perspectives in customer behaviour
Piacentini, Maria; Cui, Charles Chi - In: Journal of marketing management : MM 26 (2010) 11/12, pp. 993-1004
Persistent link: https://www.econbiz.de/10008757674
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Consumer demographics, ethnocentrism, cultural values, and acculturation to the global consumer culture : a retail perspective
Carpenter, Jason M.; Moore, Marguerite; Alexander, Nicholas - In: Journal of marketing management : MM 29 (2013) 3/4, pp. 271-291
Persistent link: https://www.econbiz.de/10009761882
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A quadripartite approach to analysing young British South Asian adults' dual cultural identity
Dey, Bidit Lal; Balmer, John M.T.; Pandit, Ameet; … - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 789-816
Persistent link: https://www.econbiz.de/10011746419
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Exploring the role of dark tourism in the creation of national identity of young Americans
Tinson, Julie S.; Saren, Michael; Roth, Bridget E. - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 856-880
Persistent link: https://www.econbiz.de/10011309049
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Producing and consuming celebrity identity myths : unpacking the classed identities of Cheryl Cole and Katie Price
Cocker, Hayley L.; Banister, Emma N.; Piacentini, Maria - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 502-524
Persistent link: https://www.econbiz.de/10011325797
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To follow the yellow brick road : exploring the journey to mental well-being consumption
Wyllie, Jessica; Carlson, Jamie - In: Journal of marketing management : MM 34 (2018) 17/18, pp. 1557-1586
Persistent link: https://www.econbiz.de/10012042294
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Becoming respectable : low-income young mothers, consumption and the pursuit of value
Banister, Emma N.; Hogg, Margaret K.; Budds, Kirsty; … - In: Journal of marketing management : MM 32 (2016) 7/8, pp. 652-672
Persistent link: https://www.econbiz.de/10011577363