Narrow search
Showing 1 - 10 of 324
Cover Image
Consumer ethnicity three decades after : a TCR agenda
Visconti, Luca M.; Jafari, Aliakbar; Batat, Wided; … - In: Journal of marketing management : MM 30 (2014) 17/18, pp. 1882-1922
Persistent link: https://www.econbiz.de/10010466391
Cover Image
Are we fooling ourselves when we talk about ethnic homogeneity? : the case of religion and ethnic subdivisions amongst Indians living in Britain
Lindridge, Andrew - In: Journal of marketing management : MM 26 (2010) 5/6, pp. 441-472
Persistent link: https://www.econbiz.de/10003995626
Cover Image
Consumer demographics, ethnocentrism, cultural values, and acculturation to the global consumer culture : a retail perspective
Carpenter, Jason M.; Moore, Marguerite; Alexander, Nicholas - In: Journal of marketing management : MM 29 (2013) 3/4, pp. 271-291
Persistent link: https://www.econbiz.de/10009761882
Cover Image
Material man is not an island : coping with cultural fracture
Davies, Andrea; Fitchett, James A. - In: Journal of marketing management : MM 26 (2010) 11/12, pp. 1005-1020
Persistent link: https://www.econbiz.de/10008757671
Cover Image
"They don't want us to become them" : brand local integration and consumer ethnocentrism
Kipnis, Eva; Kubacki, Krzysztof; Broderick, Amanda J.; … - In: Journal of marketing management : MM 28 (2012) 7/8, pp. 836-864
Persistent link: https://www.econbiz.de/10009577005
Cover Image
A quadripartite approach to analysing young British South Asian adults' dual cultural identity
Dey, Bidit Lal; Balmer, John M.T.; Pandit, Ameet; … - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 789-816
Persistent link: https://www.econbiz.de/10011746419
Cover Image
Setting the conditions for going global : Dubai's transformations and the Emirati woman
Cherrier, Hélène; Belk, Russell W. - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 317-335
Persistent link: https://www.econbiz.de/10010512565
Cover Image
A comparative examination of consumer decision styles in Austria
Sinkovics, Rudolf R.; Leelapanyalert, Kannika Mink; … - In: Journal of marketing management : MM 26 (2010) 11/12, pp. 1021-1036
Persistent link: https://www.econbiz.de/10008757667
Cover Image
Editorial: Multicultural perspectives in customer behaviour
Piacentini, Maria; Cui, Charles Chi - In: Journal of marketing management : MM 26 (2010) 11/12, pp. 993-1004
Persistent link: https://www.econbiz.de/10008757674
Cover Image
Nostalgia and brands : a sweet rather than a bitter cultural evocation of the past
Kessous, Aurélie - In: Journal of marketing management : MM 31 (2015) 17/18, pp. 1899-1923
Persistent link: https://www.econbiz.de/10011406213