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~isPartOf:"Journal of marketing management : MM"
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Consumer behaviour
307
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307
Brand management
53
Markenführung
53
Brand image
37
Markenimage
37
Beziehungsmarketing
33
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Piacentini, Maria
7
Hogg, Margaret K.
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Belk, Russell W.
5
Michaelidou, Nina
5
Veer, Ekant
5
Carlson, Jamie
4
Harris, Lloyd C.
4
McKechnie, Sally
4
Szmigin, Isabelle
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Tadajewski, Mark
4
Tynan, Caroline
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Carrigan, Marylyn
3
Dennis, Charles
3
Devlin, James F.
3
Hamilton, Kathy
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Maclaran, Pauline
3
Moraes, Caroline
3
Rosenberger, Philip J.
3
Shankar, Avi
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Uncles, Mark D.
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Vom Lehn, Dirk
3
Wells, Victoria
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Arsel, Zeynep
2
Baron, Steve
2
Beatson, Amanda
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Brownlie, Douglas
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2
Cappellini, Benedetta
2
Celuch, Kevin
2
Cherrier, Hélène
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2
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Journal of marketing management : MM
Journal of business research : JBR
2,305
Journal of retailing and consumer services
1,949
SpringerLink / Bücher
829
International journal of hospitality management
773
International journal of consumer studies
765
NBER working paper series
738
Psychology & marketing
663
Working paper / National Bureau of Economic Research, Inc.
640
Small business economics : an entrepreneurship journal
595
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER Working Paper
564
Technological forecasting & social change : an international journal
480
Cogent business & management
447
Europäische Hochschulschriften / 5
421
Asia Pacific journal of marketing and logistics
409
The journal of product & brand management
396
Management science : journal of the Institute for Operations Research and the Management Sciences
383
The journal of brand management : an international journal
369
European journal of marketing : EJM
365
Journal of marketing research : JMR
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of business ethics : JOBE
342
International journal of entrepreneurship and small business
340
Tourism management : research, policies, practice
327
Journal of international consumer marketing
321
Journal of travel and tourism marketing
319
Journal of fashion marketing and management
310
Working paper
308
International journal of retail & distribution management
307
Journal of retailing
306
Journal of marketing communications
304
Marketing letters : a journal of research in marketing
296
The international review of retail, distribution and consumer research
295
Journal of marketing
294
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
293
International journal of automotive technology and management : IJATM
287
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
286
Discussion paper / Centre for Economic Policy Research
284
Journal of consumer behaviour : an international research review
284
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ECONIS (ZBW)
325
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325
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1
On market forces and adjustments: acknowledging consumer creativity through the aesthetics of "debadging"
Hewer, Paul
;
Brownlie, Douglas
- In:
Journal of marketing management : MM
26
(
2010
)
5/6
,
pp. 428-440
Persistent link: https://www.econbiz.de/10003995625
Saved in:
2
How customer "learn" to work for retailers
Cassidy, Kim
;
Baron, Steve
;
Lu, Xiaoming
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1747-1772
Persistent link: https://www.econbiz.de/10011406190
Saved in:
3
Are consumers what they consume? : linking lifestyle segmentation to product attributes ; an exploratory study of the Chinese mobile phone market
Zhu, Hengyuan
;
Wang, Qing
;
Yan, Ligang
;
Wu, Guisheng
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 295-314
Persistent link: https://www.econbiz.de/10003838534
Saved in:
4
Moving beyond fan typologies : the impact of social integration on team loyalty in football
Fillis, Ian
;
Mackey, Craig
- In:
Journal of marketing management : MM
30
(
2014
)
3/4
,
pp. 364-382
Persistent link: https://www.econbiz.de/10010345667
Saved in:
5
Understanding the town centre customer experience (TCCE)
Stocchi, Lara
;
Hart, Cathy
;
Haji, Iftakar
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1562-1587
Persistent link: https://www.econbiz.de/10011608042
Saved in:
6
Exploring the factors that support adoption and sustained use of health and fitness wearables
Canhoto, Ana Isabel Domingos
;
Arp, Sabrina
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 32-60
Persistent link: https://www.econbiz.de/10011690530
Saved in:
7
Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza
;
Andrews, Lynda
;
Wiese, Melanie
; …
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
Saved in:
8
"We (don't) know how you feel" : a comparative study of automated vs. manual analysis of social media conversations
Conhoto, Ana Isabel
;
Padmanabhan, Yuvray
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1141-1157
Persistent link: https://www.econbiz.de/10011405216
Saved in:
9
Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
Wyllie, Jessica
;
Carlson, Jamie
;
Rosenberger, Philip J.
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 697-718
Persistent link: https://www.econbiz.de/10010375803
Saved in:
10
Interpreting value in the customer service experience using customer-dominant logic
Tynan, Caroline
;
McKechnie, Sally
;
Hartley, Stephanie
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 1058-1081
Persistent link: https://www.econbiz.de/10010411295
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